Microsite software for parent companies — design your online masterpiece

Explore our microsite creator for parent companies and use the endless possibilities of web creation in a few clicks.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Boost results through landing page optimization
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Improve alignment across your creative team sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Master the Art of Microsite Creation with Instapage

Creating a powerful microsite can significantly enhance your brand's online presence, especially when designed with tools like Instapage. This step-by-step guide will walk marketers through the process of building effective microsites tailor-made for your unique audience, leading to remarkable increases in conversions and customer loyalty. With an intuitive interface, Instapage makes it simple for teams in sectors like tech, education, and financial services to develop specialized landing pages that resonate with their target audience.

Why Choose Instapage for Your Microsite Needs?

Instapage is not just another landing page creator; it’s a complete microsite solution. Its ease of use allows marketers to build pages without needing technical skills. Here are some benefits you’ll gain:

  1. No Coding Required: Instapage offers over 100 pre-designed conversion-focused layouts and customizable Instablocks, making it easy to create unique microsites.
  2. A/B Testing Features: Optimize your pages in real-time by using A/B testing to determine what resonates best with your audience.
  3. Detailed Analytics: Gain insights using an advanced analytics dashboard that tracks user interactions and conversion rates.

Getting Started with Your Microsite Creation

Follow these steps to kickstart your microsite project efficiently.

Step 1: Define Your Audience and Goals

Understanding who you’re targeting is crucial. Consider creating audience personas based on your marketing data.

  1. Identify Key Demographics: Focus on age, location, and interests to pinpoint the right users.
  2. Set Clear Objectives: Define what you wish to achieve, whether it's lead generation, brand awareness, or product promotion.
  3. Adjust Your Content: Tailor your messaging and visuals to ensure they meet the expectations and needs of your target market.

Step 2: Build Your Microsite with Instapage

Once you have a clear plan, it’s time to start building. Instapage provides tools to streamline this process.

  1. Utilize the Drag-and-Drop Editor: Easily position elements to craft aesthetically pleasing layouts, ensuring optimal user experiences.
  2. Incorporate Personalization Features: Leverage dynamic text replacement to cater specific messages to different audience segments.
  3. Engage with High-Quality Content: Use rich media, clear CTAs, and compelling headlines to capture audience attention instantly.

Creating a successful microsite using Instapage not only enhances marketing efficiency but also drives significant returns on investment through higher conversion rates.

Ready to transform your marketing strategy? Sign up for Instapage today and start crafting your tailored microsites with ease.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See microsite creator for parent companies in action

See microsite creator for parent companies in action

A microsite is a single-page website designed with a specific purpose and focus, serving as a dedicated promotional tool. It can be linked from a parent website or accessed via a unique domain name. Microsites are known for their impressive features, quick loading times, and appealing designs on both desktop and mobile platforms. They are tailored to meet the exact needs of campaigns or promotional efforts, maintaining consistent branding that aligns with the parent website's identity. Instead of multiple pages, microsites use sections to present specific content. One practical benefit of a microsite is replacing traditional paper-based annual reports with an interactive, reusable online format, which is more efficient and cost-effective for ongoing updates.

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