Instapage’s microsite software for marketing teams — the only solution you need

Enjoy the enhanced convenience, rich functionality, and intuitive collaboration tools with our microsite creator for marketing teams.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Boost results through landing page optimization
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Improve alignment across your creative team sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

The ultimate microsite creator for marketing teams

Creating tailored online experiences is essential, and with Instapage’s microsite creator, marketing teams can do just that. This platform allows you to build engaging landing pages that drive conversions and increase brand loyalty without needing extensive technical expertise. By leveraging our library of customizable templates, teams in sectors like business services, tech, and education can quickly adapt their digital footprints to meet specific campaign goals.

Understanding the benefits of a microsite creator

A dedicated microsite offers a focused approach to landing pages, allowing brands to dive deep into specific campaigns or products. With Instapage, marketers can utilize our intuitive design tools to streamline their workflows and improve creative collaboration amongst team members.

  1. Customizable templates: Save time with over 100 pre-designed layouts tailored for various industries.
  2. A/B testing: Optimize your landing pages by experimenting with different layouts and content to determine what resonates best with your audience.
  3. Analytics dashboard: Track performance metrics to continually improve your digital marketing strategy.

Step 1: Designing your first microsite

The initial step in using Instapage as your microsite creator is designing your first landing page. Highlight your goals and audience personas, and leverage Instapage’s drag-and-drop functionality to build visually appealing pages that communicate your value proposition effectively.

Step 2: Optimize for conversions

Once your landing page is crafted, you need to ensure that it’s set up for maximum conversions. Start by integrating built-in optimization tools that allow you to implement dynamic text replacement and ensure that your messaging aligns with your targeted campaigns.

  1. Dynamic text replacement: Tailor content to match the visitor’s ad copy.
  2. AdMaps integration: Link specific ads to unique landing pages for more relevant user experiences.
  3. Heatmaps: Use heatmapping tools to analyze user interactions on your pages.

Step 3: Collaborate and refine

Collaboration is crucial in modern marketing. Instapage's collaboration features enable real-time edits and feedback from team members or external stakeholders. This way, you can refine your microsite before launching it, ensuring consistency and impact.

  1. Instant feedback: Gather input quickly to make necessary adjustments.
  2. Real-time editing: Make changes as you receive feedback, reducing turnaround times.
  3. Secure sharing: Easily share pages with stakeholders for review through secure links.

In conclusion, Instapage’s microsite creator is designed to empower marketing teams to create high-impact landing pages efficiently and effectively.

To get started with your own microsite, visit Instapage today and explore how our tools can help you enhance your marketing strategies and grow your brand's digital presence.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See microsite creator for marketing teams in action

See microsite creator for marketing teams in action

In this tutorial, you will learn how to create a mobile-friendly microsite that can be added to your social media profiles like Instagram. The process uses Canva, a free graphics design application that allows users to create professional designs easily. Canva is completely free to use, with no credit card required, although there are paid options for additional images, templates, and features. If you are new to Canva, it is recommended to sign up to save your designs, although signing up is not mandatory for using the tool. This video includes a link to help support the channel at no additional cost to viewers. The tutorial aims to simplify the microsite creation process, emphasizing its ease of use and accessibility.

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