Microsite software for gig-based businesses — design your online masterpiece

Explore our microsite creator for gig-based businesses and use the endless possibilities of web creation in a few clicks.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Boost results through landing page optimization
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Improve alignment across your creative team sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Mastering the Microsite Creator for Gig-Based Businesses

Creating a compelling microsite can significantly streamline marketing efforts for gig-based businesses. With Instapage's landing page platform, you’ll find an intuitive way to build optimized microsites that enhance your online presence and boost conversions. The platform's flexibility allows for quick customization, making it a perfect choice for marketers across various sectors, including tech, education, and finance.

Why Choose a Microsite for Your Gig Business?

Microsites are standalone web pages that serve specific marketing objectives. They are designed with a focused message that speaks directly to your audience. Here are some key reasons why using a microsite creator can benefit your gig-based business:

  1. Targeted Messaging: Microsites allow specific content tailored for particular audiences, enhancing relevance and engagement.
  2. Improved SEO: Focused content can rank better on search engines for specific keywords related to your services.
  3. Increased Conversion Rates: By providing a seamless experience from ad to landing page, conversion rates tend to soar.

Step 1: Use Instapage's Layout Library

Begin your microsite creation by exploring the extensive layout library offered by Instapage. These conversion-focused layouts are pre-designed for optimal engagement, ensuring a professional appearance without the need for coding skills.

Step 2: Optimize Your Page

Following the design, focus on optimization. Instapage equips users with A/B testing capabilities, allowing you to finetune elements based on real-time data. This ensures that your messages resonate with your target audience effectively.

  1. Heatmaps: Utilize heatmaps to analyze user interactions and adjust your design accordingly for better performance.
  2. A/B Tests: Experiment with different versions of your landing pages to discover which content performs best.
  3. Analytics Dashboard: Keep track of key performance metrics to continuously refine your strategies.

Step 3: Personalization and Collaboration

Finally, leverage dynamic customization features for audiences based on their demographics and behaviors. Use Instablocks for ideal layout structures that remain consistent across campaigns.

  1. Dynamic Text Replacement: Adjust messaging based on user data to enhance relevance, improving engagement.
  2. AdMaps: Align specific ads to uniquely tailored landing pages for a cohesive user journey.
  3. Real-Time Collaboration: Work seamlessly with your team and stakeholders to fine-tune your content and strategy.

Implementing these steps will streamline your microsite creation process, ultimately driving customer engagement and increasing conversion rates.

Start crafting high-converting microsites today with Instapage. Take advantage of our user-friendly interface and extensive customization options to elevate your marketing strategies.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See microsite creator for gig-based businesses in action

See microsite creator for gig-based businesses in action

The year 1194 marks a pivotal moment when Maurice De Bracy, an enemy of the English crown, engages in combat with the Black Knight, who reveals himself to be King Richard the Lionheart. De Bracy yields to Richard, who is later offered the use of De Bracy's mercenary army, called Free Lances, providing flexibility for soldiers to serve whoever pays the most. This term, popularized by Sir Walter Scott's 1819 novel 'Ivanhoe', characterizes individuals who work independently from a single company. A 2016 survey across six countries showed that 70% of freelancers, who choose this work style, reported greater happiness compared to those in traditional jobs, particularly valuing the independence and flexibility it affords them.

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