A go-to microsite software for Communications managers to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Communications managers offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Gravity Digital increases CTR by 426% with message-matched landing pages
Boost results through landing page optimization
Gravity Digital increases CTR by 426% with message-matched landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Improve alignment across your creative team sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Mastering the microsite creator for communications managers

Creating tailored landing page experiences is essential for communications managers looking to enhance engagement and conversions. Instapage's microsite creator allows you to build dynamic pages designed specifically for your audience, whether in business services, marketing, education, or finance. This guide will walk you through the essentials of leveraging this powerful tool effectively.

Understanding the purpose of a microsite creator

A microsite is a dedicated mini-website focused on a specific campaign or initiative. Using Instapage's microsite creator creates a streamlined process for communications managers, allowing for focused messaging and enhanced user experience. Here are some benefits to consider:

  1. Targeted messaging: Deliver personalized experiences that resonate with your audience's interests.
  2. Increased engagement: Utilize creative designs and layouts to capture attention and maintain user interest.
  3. Higher conversion rates: Optimize landing pages through A/B testing, ensuring your content is always performing at its best.

How to get started with Instapage's microsite creator

To begin creating your microsite, follow these steps: First, choose from over 100 conversion-focused templates within Instapage. This ensures that even without coding skills, you can produce professional-looking landing pages quickly.

Optimizing your microsite for conversions

Once your microsite is designed, optimization is key. Use Instapage's built-in features for experimentation:

  1. Heatmaps: Analyze on-page behavior to understand what elements attract user attention.
  2. A/B testing: Compare different versions of your pages to discover which works best.
  3. Analytics dashboard: Leverage performance metrics to continuously improve your strategies.

Collaborating with your team on microsite projects

Effective collaboration speeds up development and ensures quality control. Utilize Instapage's collaboration tools to facilitate real-time edits and feedback loops with your team, enabling efficient production and seamless communication.

  1. Instant feedback: Allow team members to provide comments directly on the page.
  2. Real-time editing: Make changes while discussing them, enhancing creativity and speed.
  3. Secure sharing: Safeguard your microsite with secure sharing options before launching.

Using Instapage, communications managers can create and optimize microsites quickly, arriving at solutions that foster brand loyalty and increase conversion rates.

Ready to enhance your efforts? Dive into Instapage today and start crafting compelling microsites that resonate with your audience.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See microsite creator for communications managers in action

See microsite creator for communications managers in action

Hi, this is Sabina from Origami Connect. Today, we're discussing SharePoint communication sites, which serve as landing pages for HR resources and Learning and Development or sales and marketing. Employees utilize these sites to find announcements or resources for specific tasks like booking vacations or submitting expenses. For instance, an HR resource site for Microsoft displays news, charts, holidays, and resource links. However, while HR news may be helpful, employees likely visit the site looking for forms for HR requests. Additionally, large banners can take up significant space, especially on laptops, making them less user-friendly. This design is effective but could be improved by focusing more on user needs and functionality.

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