A go-to microsite software for Web developers to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Web developers offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Boost results through landing page optimization
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Power up landing pages with AI Power up landing pages with AI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Improve alignment across your creative team sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Master the art of creating high-converting landing pages with Instapage's Microsite builder for web developers

In today's competitive digital landscape, having a solid online presence is essential. Instapage's Microsite builder for web developers provides an intuitive platform that accelerates the creation of landing pages, allowing marketers to reduce costs and boost conversions effectively. By leveraging over 100 customizable layouts and Instablocks, developers can craft tailored experiences without requiring coding skills.

Why choose a Microsite builder for web developers?

Utilizing a Microsite builder not only streamlines the landing page creation process but also focuses on enhancing user experiences. Here’s why this is crucial:

  1. User-focused design: With conversion-centric templates, you can ensure your landing pages are optimized for engagement and action.
  2. Speedy deployment: Since the builder offers drag-and-drop functionality, developers can launch campaigns faster without compromising quality.
  3. Data-driven insights: The platform provides robust analytics tools to monitor performance metrics closely.

Step 1: Building your first landing page

Begin crafting your landing page by utilizing the drag-and-drop functionality offered by Instapage. This feature allows effortless placement of various elements, ensuring a visually appealing layout. To start:

  1. Select a template that matches your campaign goals: Choose from pre-designed templates tailored to different industries.
  2. Customize your content: Utilize the text editor to add headlines, descriptions, and calls-to-action that resonate with your target audience.
  3. Incorporate multimedia elements: Enhance your page with relevant images and videos to increase engagement and retention.

Step 2: Optimize for conversions

After designing your page, it’s crucial to optimize it for higher conversion rates. Follow these essential practices:

  1. Utilize A/B testing features: Experiment with different headlines, images, and calls-to-action to determine what resonates best with your audience.
  2. Implement heatmaps: Analyze user behavior with detailed heatmaps to fine-tune layouts and content placement effectively.
  3. Monitor analytical data: Regularly assess performance metrics through the analytics dashboard to make informed adjustments.

Step 3: Personalizing the user experience

Creating a personalized experience can significantly improve conversions and customer loyalty. Consider the following:

  1. Dynamic text replacement: Tailor content based on the user's source or behavior, creating a more personalized experience.
  2. AdMaps functionality: Align specific ads to unique landing pages, ensuring maximum relevance and engagement.
  3. Track audience-level metrics: Use data tools to gain insights into how particular segments interact with your landing pages.

Incorporating these strategies into your landing page development process can lead to elevated conversion rates and brand trust.

Ready to enhance your marketing strategy with Instapage's Microsite builder for web developers? Start creating your first optimized landing page today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See microsite builder for web developers in action

See microsite builder for web developers in action

In today's video, you'll learn how to create a microsite that can be added to your social media profiles like Instagram. These microsites are mobile-friendly, easy to update, and completely free to create. The tool we'll use for this is Canva, a user-friendly graphics design application that allows you to make professional-quality designs at no cost, although paid options are available for additional features. New users can follow the link in the video description to support the channel at no extra cost. While you don’t need to create an account to use Canva, signing up is recommended for design saving purposes. The creator will sign in to begin the tutorial.

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