Use microsite software for self publishing companies to start your website journey

Create beautiful websites effortlessly with our Instapage’s intuitive microsite creator for self publishing companies.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Boost results through landing page optimization
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Improve alignment across your creative team sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Maximize Your Marketing Efforts With a Microsite Builder for Self Publishing Companies

Implementing a robust microsite builder can transform your marketing strategy, allowing self-publishing companies to create landing pages that resonate with targeted audiences. Instapage offers a streamlined solution for marketers looking to optimize landing pages efficiently, enhancing brand trust, customer loyalty, and ultimately boosting conversion rates.

Understanding the Importance of a Microsite Builder

A microsite builder is critical for self-publishing companies aiming to drive traffic and conversions. This tool allows for the quick creation of dedicated landing pages that focus on specific campaigns or products. Instapage empowers marketers through:

  1. Flexible layouts: Access over 100 customizable templates tailored for conversion.
  2. User-friendly interface: Build without any coding skills needed.
  3. Integration capabilities: Seamlessly connect with your existing marketing stack.

Step 1: Building Your First Landing Page

Creating a landing page with Instapage's microsite builder is straightforward. Begin by logging into your Instapage account and selecting a template that resonates with your campaign goals.

  1. Choose a template: Select from a wide range of conversion-focused templates that align with your brand aesthetic.
  2. Customize content: Use the drag-and-drop editor to modify text, images, and layout based on your unique messaging.
  3. Preview and publish: Utilize the preview feature to ensure everything is in order before going live.

Step 2: Optimize for Conversion

Once your landing page is live, the next step is to optimize it for maximum effectiveness. Utilize Instapage's built-in features to track performance and iterate based on findings.

  1. Run A/B tests: Compare different designs or copy to see what resonates most with your audience.
  2. Implement heatmaps: Understand user behavior on your landing page to refine content further.
  3. Review analytics: Use the dashboard to track key metrics like bounce rate and conversion rate.

Step 3: Personalize the Experience

Personalization is crucial in today’s marketing landscape. By leveraging dynamic text replacement and other Instapage features, your landing pages can cater to specific audiences effortlessly.

  1. Dynamic content: Tailor messages based on user segments to enhance relevance.
  2. AdMap integration: Align your advertising campaigns directly with specific landing pages.
  3. Audience metrics tracking: Analyze engagement at the audience level for better insights.

Incorporating a microsite builder into your self-publishing strategy allows for tailored marketing experiences that can significantly improve your conversion rates.

Ready to elevate your self-publishing efforts? Explore Instapage's powerful microsite builder today, and discover a world of possibilities to optimize your landing pages for success.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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See microsite builder for self publishing companies in action

See microsite builder for self publishing companies in action

After eight years in self-publishing, I've identified the top ten self-publishing companies of 2022. Number ten is Blurb, which focuses on ebooks and print books as an aggregate publisher. Aggregate publishing acts as a middleman, distributing your book to various platforms while collecting a percentage of the sales revenue. Blurb distributes to its bookstore, the Apple Bookstore, Google Play Bookstore, Kobo, Amazon, and offers API integration for personal websites. For ebook sales, authors earn 100% of net profits after conversion fees, though the royalty rate for print books remains unclear. Blurb stands out for its wide distribution options and direct earnings structure for ebook authors.

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