A go-to microsite software for Public relations specialists to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Public relations specialists offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Statwax leverages Instapage to boost enrollments for universities by 80%
Boost results through landing page optimization
Statwax leverages Instapage to boost enrollments for universities by 80%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Power up landing pages with AI Power up landing pages with AI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Improve alignment across your creative team sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Maximize your marketing efforts with the best Microsite builder for public relations specialists

Instapage's Microsite builder for public relations specialists is designed to streamline the creation of impactful landing pages that resonate with your audience. By utilizing our comprehensive platform, marketers can effortlessly construct high-converting microsites that elevate brand perception and customer trust. With features tailored to specific marketing needs, our platform ensures that every page is optimized for performance and personalization.

Understanding the power of a Microsite builder for public relations specialists

A Microsite builder allows public relations specialists to generate targeted landing pages quickly. These microsites can be crafted using over 100 conversion-focused templates, ensuring that the right message reaches the right audience. Key benefits include:

  1. Rapid deployment: Create and publish landing pages without requiring developer input, enabling faster outreach.
  2. Enhanced focus: Microsites allow for a targeted approach, emphasizing specific campaigns, events, or product launches.
  3. Improved analytics: Track user engagement on a granular level with detailed insights that inform future strategies.

Step 1: Choosing the right template and layout

Begin by selecting a template that aligns with your specific campaign goals. Consider the design elements that will appeal directly to your target audience across different sectors such as marketing and advertising, education, and more.

Step 2: Utilizing built-in optimization tools

Our platform offers advanced A/B testing features, allowing you to test multiple versions of your landing page to find the most effective layout and content. Focus on:

  1. Heatmaps: Gain insights into user behavior to refine your design and enhance engagement.
  2. Conversion tracking: Monitor key performance metrics such as click-through rates and conversions.
  3. Data-driven adjustments: Use analytics to continuously improve your landing pages based on user feedback and performance.

Step 3: Collaborating for success

Facilitate collaboration with team members and stakeholders by leveraging real-time editing and feedback options available in Instapage. Ensure both consistency and creativity in your marketing output by:

  1. Real-time feedback: Instantly review and refine ideas or content with your team.
  2. Secure sharing: Control who has access to view or edit your pages, ensuring privacy and security in sensitive campaigns.
  3. Increased efficiency: Streamline processes, reducing the time-to-launch for your microsites.

By employing Instapage’s Microsite builder for public relations specialists, you position your marketing efforts to achieve higher conversion rates and build stronger customer relationships.

Ready to elevate your marketing strategy with Instapage? Start using our Microsite builder today and witness the transformation in your campaign results!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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See microsite builder for public relations specialists in action

See microsite builder for public relations specialists in action

In this video, Samantha, a 31-year-old PR manager, discusses her role in shaping brand narratives. She describes PR managers as storytellers and guardians of their brand, balancing between defense (the shield) and promotion (the sword). Defense involves protecting the brand during crises, while promotion focuses on crafting impactful stories that influence public perception, highlighting that perception often becomes reality. Samantha emphasizes the importance of storytelling in PR, which requires constant interaction with both internal stakeholders and external media. Her daily routine includes staying updated with the news, crucial for developing relevant stories about the brand.

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