Microsite software for dealerships — design your online masterpiece

Explore our microsite creator for dealerships and use the endless possibilities of web creation in a few clicks.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Boost results through landing page optimization
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Improve alignment across your creative team sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Microsite builder: Your ultimate how-to guide

Creating efficient microsites for dealerships is crucial for driving conversions and enhancing customer engagement. Instapage offers a powerful microsite builder that allows users to create tailored landing pages quickly, with no coding required. With over 100 purpose-built templates and robust customization options, dealerships can deliver experiences that resonate with their target audiences in the USA.

Understanding the Value of a Microsite Builder for Dealerships

A microsite is an independent site designed to support a specific campaign or brand message. Here, we'll explore why dealerships need a specialized microsite builder. Utilizing Instapage’s optimized pages helps streamline marketing efforts by controlling the narrative, enhancing brand trust, and improving conversion rates by delivering relevant content that speaks directly to potential customers.

  1. Enhanced Targeting: Deliver tailored content based on customer preferences.
  2. Increased Conversion Rates: Use conversion-focused layouts to boost leads.
  3. Brand Consistency: Maintain a unified brand voice across all campaigns.

Step 1: Selecting the Right Template for Your Dealership

Choosing the appropriate template is essential for the effectiveness of your microsite. With Instapage, you have access to a library of conversion-focused layouts. Here’s how to effectively choose a template that aligns with your dealership's goals:

  1. Identify User Intent: Consider what information your audience seeks.
  2. Align with Brand Identity: Select a design that reflects your dealership's branding.
  3. Leverage Performance Data: Use analytics to determine which templates yield the best results.

Step 2: Optimizing Your Microsite for Conversion

Optimization is key to enhancing the performance of your dealership’s microsite. Instapage provides built-in A/B testing and heatmap functionalities to gain insights into user interactions. Follow these steps to optimize your site:

  1. Conduct A/B Tests: Regularly test different elements to find the highest-performing versions.
  2. Utilize Heatmaps: Analyze visitor behavior to see where they click and scroll.
  3. Review Analytics: Track metrics related to user engagement and conversions to inform future adjustments.

Step 3: Personalizing User Experiences

Personalization boosts engagement by delivering content that meets user needs. Instapage supports dynamic text replacement and audience segmentation, allowing for tailored messaging. Consider these strategies for effective personalization:

  1. Dynamic Text Replacement: Tailor headlines based on the user's source.
  2. Audience Segmentation: Deliver different versions of pages to varied customer segments.
  3. AdMaps Integration: Align specific ads with corresponding landing pages for a seamless user experience.

In conclusion, utilizing Instapage’s microsite builder empowers dealerships not only to present their offerings effectively but also to create means for deeper customer engagement.

Ready to elevate your dealership's online presence? Explore Instapage's powerful tools today and start building highly effective microsites that convert.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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CBT News presents a discussion with Jim Fitzpatrick and Mark Socal from Socal Advertising regarding the importance of websites in the retail automotive industry. Jim expresses gratitude for Mark's presence and highlights the numerous inquiries received about automotive websites. He points out that not all websites are of equal quality, leading to uncertainties among dealers about whether they possess the right site and tools needed by consumers. Mark is recognized as a knowledgeable figure in this area, prompting the conversation to focus on what dealers should consider when selecting an appropriate website and the essential features it should include to effectively serve their needs.

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