A go-to microsite software for Back-end developers to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Back-end developers offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Boost results through landing page optimization
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Improve alignment across your creative team sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Unlocking the power of a microsite builder for back-end developers with Instapage

Creating engaging and result-driven microsites is essential for back-end developers aiming to boost conversion rates and enhance user experiences. Instapage offers a robust platform designed to empower marketers, enabling them to build landing pages quickly without the need for coding. Utilizing a library of over 100 customizable layouts and advanced functionality, developers can streamline their workflow while delivering relevant content to their target audience.

Features of Instapage's microsite builder

Instapage's microsite builder offers several features tailored for back-end developers to create high-converting landing pages effectively. These features are designed to enhance the overall user experience and drive desirable outcomes:

  1. Customizable templates: Choose from over 100 conversion-focused layouts that allow for rapid page creation tailored to specific audiences.
  2. Built-in optimization tools: Leverage A/B testing and heatmaps to gather insights into user behavior, enabling data-driven decisions.
  3. Personalization options: Utilize dynamic text replacement and AdMaps to align advertisements with landing page content, enhancing conversion potential.

Step 1: Setting up your account and selecting templates

To get started with Instapage's microsite builder, follow these simple steps to set up your account and begin crafting your landing pages:

  1. Create an account: Sign up for Instapage by providing necessary information and choosing a suitable plan.
  2. Access the template library: Browse through the extensive collection of templates designed specifically for various industries.
  3. Select your template: Choose a layout that fits your project’s needs, ensuring it resonates with your target audience.

Step 2: Customizing landing page elements

Once you've selected your template, it's time to customize it to meet your requirements. Here are some key aspects to focus on:

  1. Add dynamic content: Incorporate elements that align with your corporate identity while addressing user preferences.
  2. Modify layouts and sections: Adjust various sections according to your needs, keeping the user journey in mind.
  3. Integrate analytics tools: Connect tracking and analytics tools that are crucial for measuring success and improving performance.

Step 3: Launching and optimizing your microsite

After finalizing your customization, you can launch your microsite. It's essential to continuously optimize it based on user feedback and data gathered from analytics tools. Consider the following points:

  1. Monitor performance: Regularly check how visitors interact with your site to identify areas for improvement.
  2. Conduct A/B tests: Use A/B testing to refine content further and enhance conversion rates.
  3. Iterate based on insights: Use the data collected to make informed adjustments, ensuring your microsite evolves with changing audience needs.

By employing the right strategies as outlined, you can create a powerful microsite that delivers significant results for your projects.

Ready to drive conversions through effective microsite creation? Sign up for Instapage today, and unlock the potential for your back-end development projects.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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See microsite builder for back-end developers in action

In this video, Bo KS explains the essential technologies required to become a backend developer. With a focus on his extensive curriculum available on the freeCodeCamp.org YouTube channel, he aims to guide newcomers on where to begin and the order of courses to follow. The video serves as an introduction to a comprehensive series that delves into each technology in detail. For aspiring backend developers, the video outlines the roadmap: a curated collection of high-quality courses available for free, covering everything needed in backend development. He defines backend development as the creation of server-side software and logic that drives websites, emphasizing the significance of these skills in programming.

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