Your Google Analytics-compatible landing page software

Experience the potential of landing page software compatible with Google Analytics and seamlessly craft high-performing landing pages specific to various ads and audiences. Drive conversions, boost brand credibility, and cultivate lasting customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Boost results through landing page optimization
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Improve alignment across your creative team sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

A comprehensive guide to landing page software compatible with Google Analytics

Instapage's landing page software excels in providing an intuitive platform that streamlines the process of creating high-converting landing pages. By offering over 100 conversion-oriented layouts and Instablocks, users can swiftly develop personalized online experiences that resonate with their target audiences. This guide will delve into how you can utilize this powerful software, particularly when integrating it with Google Analytics for enhanced tracking and optimization.

Understanding the benefits of landing pages compatible with Google Analytics

Creating a landing page that is compatible with Google Analytics helps in measuring the performance of your marketing campaigns more accurately. By leveraging data from Google Analytics, marketers can understand key metrics such as bounce rates, conversion rates, and user behavior, which are crucial in enhancing marketing strategies. Below are some reasons why integrating this software is essential:

  1. Track user engagement: Easily monitor how visitors interact with your landing pages and make data-driven decisions.
  2. Optimize for conversions: Utilize metrics from Google Analytics to identify areas for improvement and boost conversion rates.
  3. Tailored strategies: Use audience-specific data to create customized marketing strategies that resonate better with target segments.

Step 1: Setting up your landing page in Instapage

To start, you'll want to create a new landing page in Instapage. Follow these steps:

  1. Choose a template: Select from the diverse library of professionally designed templates that are optimized for conversions.
  2. Customize your content: Add your brand's message, imagery, and calls-to-action that align with your marketing objectives.
  3. Integrate Google Analytics: Input your Google Analytics tracking ID within Instapage to start collecting visitor data.

Step 2: Optimize your landing page with built-in experimentation features

Now that your landing page is set up, utilize Instapage's optimization tools to enhance performance:

  1. Heatmaps: Use detailed heatmaps to visualize user behavior and see what elements attract the most attention.
  2. A/B testing: Experiment with different content variations to identify which designs yield the highest conversion rates.
  3. Analytics dashboard: Review comprehensive performance metrics in real-time to guide your marketing strategy.

Step 3: Personalizing your landing experience

Finally, enhance your landing page’s effectiveness by personalizing the experience for different audience segments. Consider these strategies:

  1. Dynamic text replacement: Customize landing pages based on the keywords that brought users to your site.
  2. AdMaps: Align your ad campaigns with specific landing pages to ensure consistency and relevancy.
  3. Audience-level tracking: Use data tools to assess how different segments perform against your goals.

By following these steps, marketers can harness the full potential of their landing pages while accurately measuring results through Google Analytics.

Ready to elevate your marketing strategy? Start using Instapage today and transform your landing pages into powerful conversion tools.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See landing page software compatible with google analytics in action

See landing page software compatible with google analytics in action

In this tutorial, Benjamin from Loves Data explains how to report on landing pages using Google Analytics 4 (GA4). He notes that there's a new metric available that enhances the accuracy of reporting landing page data. The video begins with a brief overview of the default pages report, accessed through Reports > Engagement > Pages and Screens. This report displays website pages by their titles and ranks them based on total views. Users can select different dimensions to customize their view of the data, such as changing from Page Title to Page Path and Query String. The tutorial aims to guide the viewer in creating an exploration report to gain deeper insights into landing pages.

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