The go-to landing page software for media outlets to increase conversions

Instapage is the ultimate landing page creator tailored for media outlets needs. Craft compelling pages that convert clicks into leads with minimal investment. Grow your digital presence effortlessly and efficiently!

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Boost results through landing page optimization
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Improve alignment across your creative team sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Landing page component: Your ultimate how-to guide

In an increasingly competitive digital landscape, Instapage stands out as a leading landing page creator for media outlets, designed explicitly for marketers seeking to enhance brand trust and customer loyalty. With its flexible interface, marketers can rapidly build landing pages that elevate conversion rates without requiring coding skills or developer assistance. This streamlined experience is essential in sectors like marketing and advertising, tech, and education, where timely engagement is critical.

Why choose Instapage for your landing page needs?

Instapage's powerful features ensure that you can create high-performing landing pages tailored to your target audiences. Here’s how Instapage can transform your marketing strategy:

  1. Extensive Template Library: Access over 100 conversion-focused layouts that cater to various media sectors, allowing rapid deployment of effective landing pages.
  2. Built-in Experimentation Tools: Leverage advanced analytics dashboards and detailed heatmaps to optimize page performance through A/B testing, ensuring that your messaging resonates with your audience.
  3. Personalization at Scale: Utilize dynamic text replacement and AdMaps to create unique landing page experiences that reflect the interests of your audience segments.

Step 1: Identify your campaign goals

Before diving into page creation, it’s crucial to clarify what you want to achieve. Consider these points:

  1. Define your target audience: Understand who you are creating the landing page for, focusing on demographics and psychographics.
  2. Set clear objectives: Decide whether your aim is to generate leads, drive sales, or promote content effectively.
  3. Determine key performance indicators (KPIs): Establish metrics such as conversion rates or cost-per-acquisition that will help evaluate the page's success.

Step 2: Create engaging content

Rich, engaging content is vital in connecting with your target audience. Consider incorporating the following elements:

  1. Compelling headlines: Craft headlines that grab attention and communicate your value proposition clearly.
  2. Persuasive visuals: Use high-quality images and videos that complement your message and resonate with the media audience.
  3. Strong calls-to-action: Ensure that your CTAs are clear, direct, and enticing, leading users towards the next steps.

Step 3: Launch and optimize your landing page

After publishing your landing page, continuous optimization is essential to maximize conversions.

  1. Monitor performance: Use Instapage's analytics dashboard to track user behavior and interaction with your page.
  2. Conduct A/B testing: Experiment with different headlines, content arrangements, and CTAs to assess their impact on conversions.
  3. Iterate based on feedback: Analyze user interactions and make necessary adjustments to improve overall effectiveness.

A well-optimized landing page can significantly reduce costs while increasing conversions, which is crucial for media outlets aiming to engage their audiences effectively.

Ready to elevate your landing page strategy? Discover how Instapage can empower your marketing efforts today.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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Fastest Implementation Enterprise - Summer 2025
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FAQs

See landing page creator for media outlets in action

See landing page creator for media outlets in action

In this tutorial, you'll learn how to create a landing page for free using card.com, a simple website builder. The platform allows you to build and publish up to three websites with unique card.com domain names at no cost. You can start by creating a new site and explore various templates available. The speaker has created a few templates themselves and shares a specific landing page template as an example. By selecting this template, you can easily edit it to suit your needs and publish it directly to the web. Overall, card.com provides an accessible solution for creating simple landing pages.

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