An easy-to-go landing page software for first-time website creators

Dive into web page creation effortlessly and with minimal investment using Instapage. Our landing page creator for first-time website creators delivers a seamless experience to bring your ideas to life and reach your target audience.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Honey
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Master class

Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Boost results through landing page optimization
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Improve alignment across your creative team sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Landing page website free: Your ultimate how-to guide

Crafting compelling landing pages is crucial for enhancing your marketing strategy, particularly for first-time website creators. Instapage's platform provides an intuitive interface with customizable landing page templates that elevate conversion rates while reducing costs. With over 100 conversion-focused layouts, you can create relevant and engaging experiences tailored to your target audience across various sectors, including business services, education, and government.

Step 1: Planning your landing page

Start with a clear objective in mind. Knowing what action you want your audience to take will guide every design choice. Whether it's signing up for a newsletter or making a purchase, clarity of purpose is essential.

  1. Define your goal: Specify what action you want users to take.
  2. Identify your audience: Understand who your end-users are to tailor the message accordingly.
  3. Analyze competitors: Assess what works for others in your industry to refine your strategy.

Step 2: Designing with Instapage

Once the planning phase is complete, it’s time to bring your vision to life using Instapage's landing page creator, which requires no coding skills.

  1. Use templates: Leverage customizable templates to facilitate quick design.
  2. Incorporate dynamic text replacement: Tailor experiences for different audience segments.
  3. Experiment with A/B testing: Refine your design based on real-user feedback.

Step 3: Analyzing performance

After launching your landing page, utilize Instapage's built-in analytics dashboard to track your success.

  1. Monitor key metrics: Analyze conversion rates and user engagement.
  2. Utilize heat maps: Understand how users interact with your page.
  3. Adjust strategies: Use insights gained to iteratively improve your pages for better performance.

Implementing these steps will empower you to create effective landing pages that not only drive conversions but also nurture customer loyalty and trust in your brand.

As a call to action, take the first step towards enhancing your online presence with Instapage. Start creating your landing pages today to witness a marked improvement in your conversion rates!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about best way to build website

See landing page website ai feature in action

See landing page website ai feature in action

Driving traffic to your website or landing page is pointless if visitors quickly leave without engaging. Most sites inadvertently scare away users; statistics show that 95-98% of first-time visitors may not return. This means that out of every 100 visitors, only a few will stay to listen to your message. In this video, you'll learn how to create a high-converting landing page that is visually appealing and effective, all within a few minutes. By the end, you'll receive an exact template that you can use to boost engagement and retain visitors on your site, ensuring that more people stick around to explore what you have to offer.

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