Landing page software with content management system unleashed

Experience the potential of landing page creator with content management system and seamlessly craft high-performing landing pages specific to various ads and audiences. Drive conversions, boost brand credibility, and cultivate lasting customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Boost results through landing page optimization
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Power up landing pages with AI Power up landing pages with AI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Improve alignment across your creative team sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Landing page system: Your ultimate how-to guide

Creating effective landing pages is crucial for any digital marketing strategy. Instapage serves as a robust landing page builder that simplifies the process of designing and managing high-converting pages. With its extensive library of over 100 conversion-focused layouts, marketers can quickly create tailored landing pages without requiring any coding skills. This ease of use allows for faster campaign launches, essential for keeping pace in the competitive U.S. markets.

Step 1: Choose the right template

The first step in utilizing a landing page builder with a content management system is selecting an appropriate template. Instapage offers numerous templates ideal for various sectors, including education, tech, and financial services. Choose a template that aligns with your marketing goals and target audience for better engagement.

  1. Conversion-focused designs encourage user interaction.
  2. Industry-specific templates align your message effectively.
  3. Mobile-responsive designs ensure accessibility across devices.

Step 2: Customize your content

Once you've chosen a template, it's time to personalize it with relevant content. Instapage allows for dynamic text replacement, making it easier to deliver tailored messages to different audience segments. Incorporate visuals, clear calls-to-action, and persuasive copy to cater to your audience's preferences.

  1. Utilize dynamic text replacement for personalized interactions.
  2. Incorporate images and videos that resonate with your audience.
  3. Clearly state your calls-to-action to guide user behavior.

Step 3: Optimize and test your landing pages

Testing and optimization are essential when working with a landing page builder. Leverage Instapage’s built-in A/B testing tools to evaluate different page variants. Use heatmaps to analyze visitor behavior, enabling you to refine elements that drive conversions.

  1. A/B testing allows comparison of different headlines or layouts.
  2. Heatmaps provide insights into user interactions with your content.
  3. Analytics dashboards offer clear reporting on performance metrics.

Successfully creating engaging landing pages requires not just initial setup but ongoing testing and optimization. Implementing these steps fosters higher conversion rates and enhances overall campaign effectiveness.

To kickstart your journey with Instapage's powerful landing page builder, start creating high-converting pages that resonate with your target audience today. Experience how easy it is to streamline your marketing efforts with the right tools at your disposal.

Get more out of Landing page builder with content management system

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about landing page management

See landing page content feature in action

See landing page content feature in action

This video tutorial discusses various options for hosting a new landing page, focusing on their pros and cons. It is particularly relevant for marketers who may lack web development skills such as HTML or PHP. While developers can efficiently set up landing pages with these technologies, marketers often find it challenging to create and manage single-page sites without additional features like drag-and-drop functionality or lead management. Although building a page with HTML or PHP might be the cheapest option, managing multiple pages can become complex. WordPress, initially a blogging platform, is highlighted as a popular content management system (CMS) suitable for users looking for more accessible landing page solutions.

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