Landing page software with A/B testing capabilities unleashed

Experience the potential of landing page creator with A/B testing capabilities and seamlessly craft high-performing landing pages specific to various ads and audiences. Drive conversions, boost brand credibility, and cultivate lasting customer loyalty.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Boost results through landing page optimization Boost results through landing page optimization sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Improve alignment across your creative team sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Build landing pages Build landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost results Boost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pages Personalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaign Maximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landing Power up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment across Improve alignment across your creative team
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Landing page testing tool: Your ultimate how-to guide

Are you new to developing websites and landing pages, or maybe just the thought of it gives you chills? Using our landing page builder with A/B testing capabilities might just be that low-risk, super user-friendly, and affordable solution you were looking for. It’s packed with different building configuration tools, user behavior monitoring capabilities, and optimization functionalities that are easy to understand and make getting started a cinch.

Although the Instapage creator provides a number of templates and pre-added visual resources, there’s plenty of room for creativity and customization. Start taking the full advantage of Instapage in a snap.

Getting started with our landing page software with A/B testing capabilities

  1. Sign in to your Instapage account or set up a new one.
  2. In the top left corner, choose Create Page and select your page type. Come up with a title for it.
  3. Start off with one of 200+ templates suitable for various kinds of websites.
  4. Leverage the numerous layout elements to modify your page's layout.
  5. Choose to add text, modify its size and font, add pictures, embed videos, and use other options available in the left sidebar.
  6. Create a form and check it in the builder before publishing the changes.
  7. Preview your landing page to ensure it appears and operates as desired.
  8. Proceed to publish your page by choosing any of the available publishing options.

As you explore our landing page creator with A/B testing capabilities, you’ll see that it doesn’t require much of a learning curve, no matter your tech background or previous skills. It frees you from having to hire a dedicated developer or designer to launch your page. In addition, while Instapage provides many no-code widgets and elements, you can still improve your landing page by implementing personalized HTML, Javascript, and CSS for extra versatility.

Enhance your page’s creation process with our user-friendly website builder. Start increasing your online presence today!

Get more out of landing page testing software

Improve your Quality Score with quick load technology for landing pages

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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Frequently asked questions about landing page testing free

See page a b testing feature in action

See page a b testing feature in action

[Music] hey there welcome to sales funnel mastery Im Brandon Stiles digital marketer and sales funnel expert out of Atlanta and today youre going to be learning about how to properly a be test your landing pages so if you dont know what a B testing is a B testing is something that few companies actually do with their websites and it is testing different elements on a landing page or a sales page in order to get it to convert better and just the conversion rate so if a hundred people visit your sales page and theres one headline and one person ends up jumping into your sales funnel youre converting at one percent for that page now lets say you go and you change that headline and all of a sudden you notice that out of a hundred people that come to your landing page four people sign up so you 400 times you are sign up just by changing a headline on the page so thats a B testing and you should be using it because a lot of people dont and it can be overwhelming because you literally

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