The intuitive landing page software for Buyers

Harness the potential of Instapage's landing page creator for Buyers and other intuitive solutions in the platform. Easily create impactful pages that resonate with your audience and achieve better outcomes.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Boost results through landing page optimization
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Improve alignment across your creative team sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

The ultimate landing page builder for buyers

Finding the right landing page builder is crucial for maximizing your marketing efforts. At Instapage, we understand that businesses from diverse sectors such as marketing, education, and financial services need efficient and effective tools. With our landing page platform, you can quickly create tailored experiences that boost conversions while minimizing costs. In this guide, we will walk you through the steps to leverage Instapage's powerful features effectively.

Understanding landing page design

A well-designed landing page is integral to the buyer's journey. It should be visually appealing while delivering targeted information. Instapage offers over 100 customizable layouts that cater to diverse business needs, enabling you to design landing pages without needing technical skills. This flexibility allows marketers from sectors like tech/SaaS and education to connect with their audiences effectively.

  1. Customizable templates: Instapage offers more than 100 customizable templates, perfect for any industry.
  2. No coding required: Build and launch your landing pages quickly without technical knowledge.
  3. Conversion-focused layouts: Each design encourages user interaction and higher conversion rates.

Optimizing your landing pages for higher conversions

Optimization is key to enhancing performance. Instapage provides robust A/B testing and analytics features to help you fine-tune your landing pages for maximum effectiveness. Use built-in heatmaps to visualize user behavior on your site, allowing you to make informed decisions about layout and content.

Personalizing content for your audience

To truly connect with your audience, you must tailor your content to their needs. Instapage makes personalization straightforward through dynamic text replacement and AdMaps, which align ads to specific landing pages based on audience metrics.

  1. Dynamic text replacement: Automatically personalize headlines and content based on the user's search query.
  2. AdMaps: Direct ad traffic to the most relevant landing pages to enhance engagement.
  3. Audience-level tracking: Monitor audience-specific metrics to understand their preferences.

Collaboration made easy

Speed your page production by collaborating effortlessly with your team and stakeholders. Instapage provides tools for real-time feedback, edits, and secure sharing. This ensures that all revisions and approvals happen quickly, keeping your projects on track.

  1. Instant feedback: Collaborate with team members in real-time to ensure alignment.
  2. Real-time edits: Make changes and see them reflected instantly, improving workflow.
  3. Secure sharing: Share your work with external collaborators while maintaining control.

By utilizing these features effectively, you can optimize your landing page strategy for better engagement and greater results.

Start your journey with Instapage today to elevate your marketing campaigns and convert your audience like never before!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See landing page builder for buyers in action

See landing page builder for buyers in action

Landing pages are single-page websites serving as online business cards, used for various purposes like promoting products, capturing leads, and growing email lists. Reducing bounce rates and increasing sales necessitates effective landing pages. This video discusses five top landing page builders that are user-friendly and can enhance online marketing efforts. The first tool highlighted is Mailchimp, primarily known for email marketing, which also offers seamless landing page design at no cost. Mailchimp's drag-and-drop functionality facilitates ease of use even for beginners, supplemented by an array of visually appealing pre-made templates to effectively attract customer attention.

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