The intuitive HTML page software for Marketing managers

Harness the potential of Instapage's HTML page creator for Marketing managers and other intuitive solutions in the platform. Easily create impactful pages that resonate with your audience and achieve better outcomes.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Statwax leverages Instapage to boost enrollments for universities by 80%
Boost results through landing page optimization
Statwax leverages Instapage to boost enrollments for universities by 80%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Power up landing pages with AI Power up landing pages with AI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Improve alignment across your creative team sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Your go-to HTML page creator for marketing managers

An efficient HTML page creator is essential for modern marketing managers. Instapage enables you to create highly relevant landing pages that can significantly reduce costs and boost conversions. By leveraging a library of over 100 conversion-focused layouts, marketing professionals can quickly design pages without needing coding skills, enhancing their marketing campaigns.

Understanding the importance of landing pages

Landing pages serve as the final destination for your marketing efforts, converting visitors into leads or customers. To ensure successful engagements, it’s crucial to utilize an HTML page creator that aligns with your specific marketing goals. Instapage offers features tailored to meet the diverse needs of various sectors, including business services, tech, education, financial services, and more.

  1. Conversion-focused templates: Instapage provides a variety of pre-designed templates aimed at maximizing conversions and minimizing bounce rates.
  2. A/B testing capabilities: The built-in experimentation features allow for testing different elements on your pages to understand what resonates best with your audience.
  3. Analytics dashboard: Keep track of your page performance with an intuitive analytics dashboard to monitor conversion rates and user behavior.

Creating effective landing pages

To create an effective landing page with Instapage, follow these straightforward steps:

  1. Define your goal: Determine the aim of your landing page, whether for lead generation, product promotion, or event sign-ups.
  2. Choose a template: Select from the wide array of conversion-optimized templates tailored for your audience.
  3. Customize your content: Use Instablocks for easy customization, ensuring the message aligns perfectly with your specific marketing strategy.

Optimizing for better conversions

Once your page is live, it’s critical to optimize it for better performance.

  1. Employ heatmaps: Analyze user engagement and behavior on your landing page through visual heatmaps.
  2. A/B testing: Regularly conduct tests to find the most effective headlines, images, and calls to action.
  3. Utilize personalization: Leverage dynamic text replacement to create personalized experiences for different audience segments.

In conclusion, utilizing an HTML page creator tailored for marketing managers can lead to increased conversions and enhanced brand loyalty. With tools like Instapage, marketers can build, optimize, and personalize landing pages that truly resonate with their target audiences.

Ready to transform your marketing strategies? Start building impactful landing pages with Instapage today.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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See html page creator for marketing managers in action

See html page creator for marketing managers in action

In this tutorial, the speaker discusses implementing Google Tag Manager (GTM) for managing website tags, particularly custom HTML and JavaScript tags. They highlight the challenges faced when learning to implement tags, specifically using Hotjar as an example. When installing Hotjar, users are typically required to add code to their website's file manager, either in the header or other specified locations. However, this process can become cumbersome, especially for websites with numerous tags. The tutorial aims to simplify this by demonstrating how to use GTM for easier management and implementation of tags, eliminating the need for direct code modifications within website files.

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