The go-to HTML page software for media outlets to increase conversions

Instapage is the ultimate HTML page creator tailored for media outlets needs. Craft compelling pages that convert clicks into leads with minimal investment. Grow your digital presence effortlessly and efficiently!

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Boost results through landing page optimization
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Improve alignment across your creative team sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Mastering the HTML page builder for media outlets with Instapage

Instapage's HTML page builder for media outlets offers a streamlined platform designed specifically for marketers who want to create high-converting landing pages without the need for technical expertise. By utilizing an extensive library of conversion-focused layouts and Instablocks, users can launch customized pages rapidly while fostering brand trust and enhancing customer loyalty. This guide will walk you through using the Instapage platform to arrive at optimal landing page experiences.

Understanding the benefits of an HTML page builder for media outlets

Using an HTML page builder like Instapage transforms how media outlets approach their online marketing strategies. It allows for agile page creation, extensive customization, and sophisticated optimization features. Here are the fundamental advantages:

  1. User-friendly interface
  2. Simplifies the page-building process, making it accessible to non-developers.
  3. Conversion-optimized layouts
  4. Provides proven templates that enhance engagement and facilitate higher conversion rates.
  5. Real-time collaboration
  6. Enables teams to work simultaneously on the same page, streamlining workflow and feedback.

Step 1: Creating your landing page

To get started with your landing page, follow these steps:

  1. Choose a template from the Instapage library
  2. Select a layout that aligns with your brand and campaign objectives.
  3. Customize using Instablocks
  4. Utilize pre-built components to easily modify sections according to your needs.
  5. Incorporate dynamic text replacement
  6. Personalize your pages by aligning content to specific audience segments.

Step 2: Optimizing for higher conversions

Optimization is key to improving the performance of your landing pages. Consider these actionable strategies:

  1. Conduct A/B testing
  2. Experiment with different elements like headlines and calls to action to determine what resonates best.
  3. Use heatmaps for behavior insights
  4. Analyze how visitors interact with your page to identify areas for improvement.
  5. Track metrics through an analytics dashboard
  6. Monitor your conversion rates and make data-driven adjustments.

Step 3: Collaborating effectively

Collaboration among team members is essential for successful landing page campaigns. To enhance collaboration:

  1. Get instant feedback from stakeholders
  2. Invite team members to review and comment directly on the page.
  3. Perform real-time edits
  4. Make changes on the fly to prevent miscommunication and speed up the process.
  5. Share securely with clients or external partners
  6. Ensure that sensitive information remains protected while providing access to relevant parties.

By leveraging Instapage's comprehensive features, media outlets can effectively build and optimize landing pages that lead to actionable results.

Ready to take your marketing strategy to the next level? Start building stunning landing pages with Instapage today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See html page builder for media outlets in action

See html page builder for media outlets in action

When choosing tools for website creation, it's essential to select the right ones to ease the learning process and enhance the website's success. The myriad options can be overwhelming, leading to confusion about the best fit. After testing numerous website builders, the presenter identifies strengths and weaknesses of various platforms, emphasizing the importance of tailoring choices to individual needs. In this video, five top website builders are highlighted, categorized to address specific user requirements, such as blogging or e-commerce, ensuring viewers can find the most suitable option based on their intentions and goals. This personalized approach is crucial for achieving an optimal website experience.

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