Robust and intuitive HTML page software for Marketing professionals

Utilize our robust and intuitive platform to convert visitors into leads and make your marketing campaigns more effective. Instapage with the HTML page creator for Marketing professionals is your go-to solution for constructing compelling pages that result in better outcomes.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Boost results through landing page optimization
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Improve alignment across your creative team sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Unlocking the power of an HTML page builder for Marketing professionals

With the rise of digital marketing, having an effective landing page is crucial for capturing leads and increasing conversion rates. Instapage’s HTML page builder empowers marketers to craft experiences that resonate with their specific audiences, leveraging data and personalization to enhance brand trust and customer loyalty. This guide will walk you through the steps to effectively use Instapage to build landing pages that convert.

Step 1: Get Started with Instapage

Beginning your journey with Instapage is straightforward. Simply sign up for an account and explore the user-friendly interface designed for seamless page creation. You’ll have access to a library of over 100 tailored layouts that are optimized for conversion.

  1. Select a template that aligns with your marketing goals—hundreds of conversion-focused layouts are available.
  2. Familiarize yourself with the drag-and-drop builder, which allows customization without any coding skills.
  3. Integrate your branding elements such as logos and color schemes to maintain brand consistency.

Step 2: Optimize Your Landing Pages for Conversions

To maximize the effectiveness of your landing pages, you can use Instapage’s built-in optimization tools. These allow you to test and refine your pages in real time.

  1. Utilize heatmaps to gain insights into user interaction and on-page behavior.
  2. Conduct A/B tests to determine which elements of your page drive higher conversions.
  3. Leverage the analytics dashboard to track performance and make data-driven adjustments.

Step 3: Personalize Content for Your Audience

Harness the power of personalization with features like dynamic text replacement and AdMaps. This allows you to deliver tailored experiences that resonate with different audience segments.

  1. Implement dynamic text replacement to align your landing page content with the specific search queries of your target audience.
  2. Use AdMaps to connect your ads to corresponding landing pages that match user intent.
  3. Analyze audience-level metrics to understand which segments engage best with your content.

By following these steps, you'll harness Instapage's tools to create highly effective landing pages that drive conversions.

Now is the perfect time to engage with Instapage and elevate your marketing efforts. Start building landing pages that not only look great but convert effectively.

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Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See html page builder for marketing professionals in action

See html page builder for marketing professionals in action

Choosing the right tools for website creation significantly impacts your learning process and the eventual success of your site. This tutorial addresses the overwhelming number of website builders available and aims to clarify your options. Having tested numerous platforms, the presenter shares insights into their strengths and weaknesses, highlighting what makes them user-friendly or challenging. Instead of listing options, the video categorizes five top website builders tailored to different needs, recognizing that users may prioritize diverse aspects—like blogging versus e-commerce. This approach ensures personalized recommendations that align with individual goals.

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