The intuitive HTML page software for Managers

Harness the potential of Instapage's HTML page creator for Managers and other intuitive solutions in the platform. Easily create impactful pages that resonate with your audience and achieve better outcomes.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Gravity Digital increases CTR by 426% with message-matched landing pages
Boost results through landing page optimization
Gravity Digital increases CTR by 426% with message-matched landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Improve alignment across your creative team sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

A comprehensive guide to using the HTML page builder for Managers with Instapage

Managing effective landing pages is essential for any marketing strategy, especially in sectors like Business Services and Tech/SaaS. Instapage’s HTML page builder allows you to create tailored, conversion-driven landing pages that resonate with your target audience, leading to enhanced customer loyalty and increased conversion rates.

Understanding the importance of an HTML page builder for Managers

An HTML page builder empowers managers by simplifying the landing page creation process, reducing dependency on developers. It enables marketers across various sectors—including Education, Financial Services, and more—to design pages that directly align with business goals.

  1. Customizable templates: Access over 100 layouts designed for maximum conversions. Each template can be tailored to suit your unique branding needs.
  2. User-friendly interface: Drag-and-drop capabilities make it accessible for non-technical users, allowing for faster page launches without sacrificing quality.
  3. Real-time collaboration: Team members can provide instant feedback and make edits simultaneously, improving the workflow and reducing production time.

Step 1: Craft the landing page using Instapage’s features

Start by selecting a template that aligns with your marketing goals. Use the built-in optimization tools to curate the page's content based on audience insights and historical data.

Step 2: Optimize for performance

Implement A/B testing across different audiences to identify which pages convert better. Essential tools include built-in heatmaps and performance analytics.

  1. Heatmaps: Visualize user interactions on your pages, allowing for strategic adjustments in design and content.
  2. A/B testing: Test variations of the landing page to evaluate which elements result in higher conversions.
  3. Analytics dashboard: Track real-time performance metrics, providing insights into audience behavior that informs future campaigns.

Step 3: Personalize the user experience

Leverage dynamic text replacement and AdMaps to ensure that page content resonates with individual audience segments. This targeted approach significantly enhances engagement.

  1. Dynamic text replacement: Automatically adjust content based on user demographics or previous interactions.
  2. AdMaps: Link specific advertisements to targeted landing pages to create a seamless user journey.
  3. Audience-level tracking: Measure engagement metrics on a granular level to refine marketing strategies effectively.

In conclusion, utilizing an HTML page builder like Instapage is crucial for marketers aiming to create impactful landing pages and enhance their overall digital marketing strategy.

Ready to elevate your marketing campaigns? Start using Instapage’s HTML page builder today for an unparalleled experience in landing page creation.

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Improve your Quality Score with quick load technology for landing pages

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See html page builder for managers in action

See html page builder for managers in action

This course teaches how to create a drag-and-drop page builder. Users can create a user interface allowing them to drag and drop containers of various sizes, delete them, and place various components inside. For instance, users can change images by copying a URL, clicking the gear icon, and replacing images. The design focuses on modular web design, ensuring a clean and simple interface. Users can add call-to-action buttons and save their designs to view a public internet version that is non-editable. Additionally, users can return to add more containers, headings, text, and buttons, enhancing their web pages effectively.

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