Content-rich app page software: Design made simple

Experience the potential of content-rich app page creator and seamlessly craft high-performing landing pages specific to various ads and audiences. Drive conversions, boost brand credibility, and cultivate lasting customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

The ultimate guide to the content-rich app page builder

Building effective landing pages is pivotal for marketers aiming to enhance their brand trust while driving conversions. Instapage’s content-rich app page builder stands out as a powerful solution that facilitates the seamless creation of high-converting landing pages tailored for diverse audience segments.

Why choose a content-rich app page builder?

Investing in a robust content-rich app page builder like Instapage means utilizing a platform designed specifically to enhance user experience and boost conversions. The ease of use allows marketers to develop high-quality, visually appealing pages without extensive coding knowledge.

  1. Flexibility: Instapage offers over 100 customizable layouts that can be adapted to fit specific marketing strategies and audience needs.
  2. Speed: The platform allows rapid page creation, reducing time spent on lead generation.
  3. Cost-effectiveness: By eliminating the need for extensive developer input, marketers can reduce overall spending while increasing conversion potential.

Step 1: Define your objectives

Before diving into the actual creation of your landing page, clearly outline your marketing goals. Determine what specific action you want visitors to take, whether it’s signing up for a newsletter, purchasing a product, or downloading a resource.

Step 2: Utilize built-in optimization tools

Leverage Instapage's integrated optimization tools to enhance your landing page’s performance. A/B testing, heatmaps, and an analytics dashboard provide insights into user interactions and help identify areas for improvement.

  1. A/B Testing: Experiment with different layouts and messaging to discover what resonates best with your audience.
  2. Heatmaps: Gain a visual representation of user interactions, allowing you to adjust focal areas and improve user engagement.
  3. Analytics: Assess visitor behavior and refine your strategy for better alignment with core objectives.

Step 3: Personalize for your audience

Utilize dynamic text replacement and AdMaps to personalize content based on user segments. Deliver tailored experiences that resonate, increasing the likelihood of conversions. Ensure metrics are tracked accurately for ongoing assessments.

  1. Dynamic text replacement helps create unique landing pages for differing audiences, enhancing engagement.
  2. AdMaps connect your ads with specific pages, amplifying the relevance of content.
  3. Audience tracking enables targeted metrics assessment, informing future marketing strategies.

Embracing a content-rich app page builder positions your marketing efforts for significant improvements in audience interaction and conversion rates.

Now that you're equipped with the steps to harness Instapage's content-rich app page builder, get started today to transform your marketing outcomes!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See content-rich app page builder in action

See content-rich app page builder in action

Website builders incorporating AI enable users to create professional sites in seconds, catering to various goals. This tutorial explores the easiest to more advanced options, showcasing demo sites and a personal project, all free to test without coding knowledge. It begins with Mixo, where users input a text prompt to generate a complete landing page, including copy, images, logo, brand name, and email collection features. The real-time demonstration illustrates how landing pages can suffice for many businesses. Mixo is particularly effective for testing new concepts, such as courses or products, allowing users to quickly launch a site, attract traffic, and assess market demand before further development.

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