Revolutionary app page software for B2C

Revolutionize your digital marketing campaigns with our robust app page creator for B2C. Easily design, deploy, test, and optimize your company's pages without third-party assistance for improved conversions and higher lead generation.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Boost results through landing page optimization
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Improve alignment across your creative team sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Maximize your marketing efficiency with an app page creator for B2C

Instapage simplifies the complexities of digital marketing by providing a robust app page creator for B2C that enables marketers to build, optimize, and personalize landing pages effortlessly. With over 100 pre-designed conversion-focused layouts and features catering specifically to business services, education, and the tech industry, you can create landing pages that resonate with your audience while boosting conversion rates significantly.

Step 1: Choose the right layout

Selecting a layout is the first critical step in your app page creation journey. Instapage offers a extensive library of versatile templates designed to suit varied business needs. Tailor these templates according to your brand's unique voice while ensuring that they cater to the preferences of target verticals like marketing and advertising, financial services, and beyond.

  1. User-Friendly Interface: Instapage ensures that even non-developers can navigate and design pages intuitively.
  2. Optimized for Mobile: All designs are responsive, ensuring seamless access across devices.
  3. A/B Testing: Run experiments to identify which layouts convert more effectively, enhancing user experience.

Step 2: Optimize for performance

Once you’ve set the foundation with your chosen layout, leveraging optimization features becomes paramount. Instapage provides advanced tools for tracking user interaction and experimenting with different page elements to see what yields the highest conversions.

  1. Heatmaps: Understand user behavior with detailed heatmap analytics that illustrate where users click, scroll, or abandon the page.
  2. Dynamic Text Replacement: Tailor content dynamically to align with incoming ad traffic, improving relevancy and engagement.
  3. Comprehensive Analytics: Dive deep into performance metrics through the analytics dashboard, allowing for informed strategic decisions.

Step 3: Personalize your content

Personalization takes your B2C app page from satisfactory to exceptional. Utilize Instapage’s dynamic content features to cater to individual audience segments and reinforce your brand’s uniqueness.

  1. Dynamic Ads Matching: Align specific ads to custom landing pages for a more cohesive user journey.
  2. Segmentation Tracking: Monitor performance on an audience level to tailor future campaigns effectively.
  3. Feedback Loops: Incorporate real-time feedback mechanisms to refine and enhance content continually.

By following these steps, Instapage users can create engaging app pages that not only attract but also convert visitors into loyal customers, enhancing brand trust.

Whether you’re in the digital marketing industry or the financial services realm, leveraging an app page creator for B2C can ignite your marketing potential.

Ready to elevate your marketing strategy? Start creating optimized, personalized landing pages with Instapage today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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See app page creator for b2c in action

See app page creator for b2c in action

Hello and welcome to Tech on Fire. In this edition, we'll explore Azure AD B2C and its integration with applications. Typically, we associate Azure AD with organizational usage, where users log into Azure using their directory tenant, providing access to applications configured within that tenant. Azure AD also supports business-to-business (B2B) scenarios, allowing federation with external identity stores, including Azure Active Directory Federated Services for on-premise solutions and other Azure AD tenants for external user access. In contrast, Azure AD B2C focuses on consumer-oriented scenarios, enabling businesses to manage customer identities and access. This presentation will showcase how to effectively utilize Azure AD B2C for application integration.

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