Make a visually-stunning upsell page designed for game stores

Reduce costs, grow conversions, and deliver relevant experiences for game stores with Instapage.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Boost results through landing page optimization
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Power up landing pages with AI Power up landing pages with AI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Improve alignment across your creative team sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

How to make your upsell page for game stores with Instapage

Creating a successful upsell page for game stores can significantly boost your revenue and improve customer loyalty. Instapage offers a powerful yet flexible platform to build landing pages that cater specifically to the gaming audience. With over 100 conversion-focused layouts and intuitive page elements, marketers can swiftly create pages that resonate well and deliver enhanced customer experiences.

Understanding the importance of upselling

Upselling is a strategic approach that can maximize the value of existing customers. By presenting relevant products or services to your audience during the purchasing process, you can increase the average order value. Here are several reasons why upselling is vital for game stores:

  1. Increased revenue: Each successful upsell directly contributes to your bottom line.
  2. Enhanced customer satisfaction: Offering additional relevant options can improve the overall purchasing experience.
  3. Better inventory management: Boosting sales of certain items can help manage stock levels effectively.

Step 1: Determine your upsell offers

To create an effective upsell experience, you must identify the products that would appeal to your customers. Consider complementary items that enhance the gaming experience or higher-tier products that provide better value.

  1. Bundle offers: Combine popular game titles with accessories or merchandise for an attractive deal.
  2. Exclusive editions: Offer special collector’s editions or pre-order incentives that encourage upsells.
  3. Membership benefits: Introduce a loyalty program where members get exclusive discounts on additional purchases.

Step 2: Design your landing page

Utilize Instapage's toolkit to design a visually stunning and conversion-driven upsell page. Leverage the platform's easy-to-use layout features and A/B testing functions to continuously optimize your design.

  1. Use persuasive copywriting: Highlight the benefits and value of the upsell products clearly.
  2. Include visuals: Showcase high-quality images of your products to captivate your audience.
  3. Mobile responsiveness: Ensure your page is optimized for mobile users to capture traffic from anywhere.

Step 3: Analyze and optimize

After launching your upsell page, monitor its performance using Instapage's built-in analytics and heatmap features. These tools provide critical insights into user behavior, helping you identify opportunities for optimization.

In conclusion, making your upsell page for game stores can significantly enhance your marketing efforts and boost customer conversions through the strategic use of Instapage.

Start leveraging Instapage today to create compelling upsell pages that not only increase sales but also enhance customer satisfaction. Try it out and witness the transformation in your marketing approach.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to make your upsell page for game stores in action

See how to make your upsell page for game stores in action

In this video, Chris Tsukowski, a professional marketer in game development, discusses the essential elements of effective Steam pages. He explains that a Steam page must clearly define the game type and highlight its unique features. Additionally, it serves to 'program' Steam to present the game appropriately to potential buyers. Tsukowski emphasizes the significance of the store page, noting that it plays a crucial role in sales performance. He points out the browsing behavior of users, who first notice the capsule image that should feature contrasting colors to stand out. Finally, he notes that many users may skip watching trailers, making the visual appeal of the Steam page even more critical for attracting interest and boosting sales.

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