Make your tailored upsell page for Event hosts

Empower Event hosts with Instapage to deliver impactful upsell page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

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Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Boost results through landing page optimization
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Power up landing pages with AI Power up landing pages with AI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Improve alignment across your creative team sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

How to make your upsell page for event hosts with Instapage

Creating a compelling upsell page for event hosts is essential for maximizing conversions and enhancing customer engagement. Instapage provides a robust landing page creation platform tailored for marketers aiming to drive higher conversion rates. With a user-friendly interface and extensive library of conversion-focused templates, Instapage ensures that you can quickly build an upsell page without the need for coding expertise.

Understanding the essentials of an upsell page

An effective upsell page focuses on enticing your existing customers to purchase additional services or features. It should highlight the unique value proposition of the upsell and create a clear connection to the customer's previous purchase or interests. Key elements of a successful upsell page include persuasive copy, compelling visuals, and a straightforward call to action (CTA).

  1. Clear and concise messaging: Ensure your messaging aligns with your audience's expectations and clarifies what additional value they will gain.
  2. High-quality visuals: Use engaging images or videos that support your upsell offer and resonate with your target audience.
  3. Strong CTA: Implement a prominent and actionable CTA that guides users to complete their purchase with confidence.

Step 1: Choose the right template for your upsell page

Start by selecting a pre-designed template that aligns with your event branding and messaging. Instapage offers over 100 customizable templates, enabling you to find one suited specifically for event hosts. To optimize for your audience, consider templates that highlight urgency, scarcity, or limited-time offers.

Step 2: Customize your content to appeal to event hosts

Customize the chosen template with persuasive content that addresses the pain points of your target audience. Utilize dynamic text replacement to personalize the page based on previous interactions or demographics. Implement strategies such as AdMaps to align ads with the upsell page content.

  1. Incorporate testimonials or success stories from past events to build trust with prospects.
  2. Highlight the unique benefits of the upsell offer, clearly detailing how it enhances their event experience.
  3. Utilize engaging video content to showcase additional features or services associated with the upsell.

Step 3: Utilize analytics and optimization tools for maximum conversions

Leverage Instapage's built-in analytics dashboard to monitor the performance of your upsell page. Use heatmaps to identify user behavior and A/B testing to experiment with different messages or designs. Understand which variations yield the highest conversions, allowing continuous improvement of your upsell strategies.

  1. Conduct A/B tests on different headlines or CTAs to identify the most effective versions.
  2. Analyze user engagement through heatmaps, adjusting the placement of key elements based on user interaction.
  3. Review conversion metrics regularly to refine the upsell strategy and ensure alignment with customer expectations.

By following these steps, you can create an impactful upsell page for event hosts that drives engagement and conversion.

Ready to get started? Sign up for Instapage today and empower your marketing efforts by creating high-conversion upsell pages that your audience will love.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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FAQs

See how to make your upsell page for event hosts in action

See how to make your upsell page for event hosts in action

In this video, you will learn what an upsell is, how it operates, and how it can help generate more sales for your business. Upselling is defined as encouraging a customer to buy more of the same product or an upgraded version. This strategy involves selling additional items to an existing customer rather than offering entirely different products. For example, in the SaaS industry, customers may initially purchase a basic software plan and be persuaded to upgrade to a premium version that offers more features, thus increasing the sale value. Patrick Dang emphasizes the importance of using upselling strategies effectively to enhance revenue in sales and marketing efforts.

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