Make your under construction page optimized for Workstation

Instapage empowers you to slash costs, skyrocket conversions, and deliver tailored experiences on Workstation.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Xola uses Instapage to optimize landing pages and double its sales lead database
Boost results through landing page optimization
Xola uses Instapage to optimize landing pages and double its sales lead database
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Power up landing pages with AI Power up landing pages with AI sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Improve alignment across your creative team sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

How to make your under construction page on Instapage: A step-by-step guide

Creating an effective under construction page is essential for maintaining brand trust and customer engagement during website changes. Instapage provides an intuitive platform that enables you to quickly build landing pages tailored to your audience, ensuring that even during transitions, your marketing goals remain intact. This guide walks you through the process of creating an engaging under construction page using Instapage, highlighting key features that simplify the experience.

Step 1: Choose your template

Start by selecting a conversion-focused template from Instapage's extensive library. These templates are designed for various industries, ensuring relevance no matter your target sector. Look for options that are visually appealing yet simple, to encourage visitors to stay interested.

  1. Select a template that aligns with your brand identity: Match colors, fonts, and imagery to your usual branding.
  2. Customize layout using Instablocks: Instablocks provide sections like testimonials or countdown timers, enhancing user interaction.
  3. Ensure mobile responsiveness: Check that your template looks great on both desktops and mobile devices since many users will access it from smartphones.

Step 2: Optimize your content

Content is king, even on an under construction page. Use succinct and clear messaging to communicate to your visitors that improvements are underway. Highlight what benefits they can expect once the site is live.

  1. Include a brief description of what’s coming: Mention new features or improvements they can anticipate.
  2. Incorporate a call to action: Encourage visitors to sign up for updates or follow your social media.
  3. Add dynamic text replacement: Tailor your message based on user location or referral source to increase engagement.

Step 3: Implement optimization tools

To ensure your under construction page serves its purpose, leverage Instapage’s built-in optimization tools. These tools help you analyze visitor behavior, allowing for adaptations based on real-time data.

  1. Utilize heatmaps: Analyze how users interact with your page to identify areas of interest or confusion.
  2. Conduct A/B tests: Experiment with different headlines or images to find the most effective version of your page.
  3. Review analytics dashboard: Monitor performance metrics to ensure that visitors are sticking around and converting properly.

Designing an under construction page with Instapage allows you to keep engagement high, maintain brand trust, and optimize conversion rates—all while your site undergoes crucial enhancements.

Ready to start your project? With Instapage’s flexible features, creating your under construction page can be a seamless and rewarding experience.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
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FAQs

See how to make your under construction page on workstation in action

See how to make your under construction page on workstation in action

Thank you for installing the Under Construction Page plugin. To access plugin options, click the Under Construction link in the settings menu. The status indicator in the toolbar and main options show if the Under Construction mode is enabled; click to turn the indicator green. Next, choose a design you like and go to the content tab. While the default content is suitable for most users, you may want to edit it to add links to your social media profiles. Remember to click 'Save Changes.' If you open your site, you may find the normal view is visible because, by default, admins are white-listed to allow site work while visitors see only the Under Construction page. A note in the upper left corner will remind you of this setting.

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