Make your splash page designed for Web

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Web.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create high-converting splash pages with Instapage

Creating an engaging and effective splash page is crucial for any marketing strategy. With Instapage, you can design landing pages that not only capture attention but also enhance brand trust and customer loyalty. Our platform simplifies the process, allowing you to turn your concepts into live pages without the need for any coding knowledge.

Step 1: Choose the Right Layout

Selecting the appropriate layout is the first step in making your splash page stand out. Instapage offers more than 100 conversion-focused templates, each designed to cater to different business needs. Here's how to choose effectively:

  1. Identify your goal: Determine whether your primary goal is to collect leads, drive sales, or promote a service.
  2. Select relevant templates: Browse through our library and select a template that aligns with your objectives and audience in the USA.
  3. Customization options: Make sure the template supports the flexibility you need to personalize it for your audience.

Step 2: Optimize for Conversions

Once you've chosen your layout, focus on optimizing it for maximum conversions. Instapage provides built-in experimentation features to help you refine your splash page effectively.

  1. Utilize A/B testing: Choose different headlines or images and see which versions perform better.
  2. Heatmaps: Analyze where users are clicking on your page to adjust content placement.
  3. Analytics dashboard: Monitor key metrics to assess performance and make informed changes.

Step 3: Personalize User Experience

Creating a personalized experience is key to engaging your audience. Instapage's dynamic text replacement and AdMaps allow you to tailor content relating to different segments of your audience, enhancing relevance.

  1. Dynamic text replacement: Automatically alter text to reflect the user's search queries, increasing relevancy.
  2. AdMaps alignment: Connect specific ads with tailored landing pages designed for those users.
  3. Track metrics: Use data tools to measure the success of your personalized content across different audience segments.

In conclusion, utilizing Instapage allows marketers to construct and optimize their splash pages seamlessly, ensuring higher conversions and a better return on investment.

Ready to boost your marketing efforts? Sign up with Instapage today and start crafting landing pages that work for your business.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to make your splash page for web in action

See how to make your splash page for web in action

Driving traffic to your website doesn't matter if visitors leave quickly. Many sites scare visitors away, with statistics showing that 95 to 98% will never return. For every 100 visitors, only a few remain engaged, which is not ideal. This video tutorial will demonstrate how to create a high-converting landing page that is not only visually appealing but also effective. The process can take only a few minutes, and at the end of the video, viewers will receive an exact template to use. This approach aims to ensure that visitors stay on the page and engage with the content, ultimately reducing bounce rates and increasing conversions.

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