Make your tailored sales page for IT administrators

On a sales page, you will usually find a product or service description, its benefits, and how the brand will help solve your problems. Often, sales pages also include CTAs, promotional offers, and discounts to further persuade customers and prospects to make a purchase.

You can create a sales page in eight easy steps: Get to know your audience. Create a value proposition for your offer. Set your pricing. Determine your sales page length. Write captivating copy. Design your sales page (+ free template) Add your CTA. Bonus: Automate your sales funnel.

A sales page is a single page, typically on a website, designed to sell products or services for a business. A sales page is both informative, explaining a companys products and services to website visitors who may not be familiar with them, and persuasive, encouraging them to make a purchase.

However, homepages are entirely different from sales pages. This is because the goal of a homepage is not just to drive conversions. They attract a much wider audience, and with navigational tabs and generic language, they are not tailored to converting a very specific customer the way a sales page is.

There are basic design elements every good sales page should have, including the header section, high-quality visuals, body copy, and CTAs. So while choosing a sales page template, ensure it has these pre-designed section blocks or at least supports them. Additional sections like FAQs can also be really helpful.

The key difference between a landing page and a sales page is that a sales page has one specific goal providing a potential purchase opportunity. On the other hand, a landing page could be for various things to make an announcement, generate leads by capturing email addresses, provide lead magnets, and more.

On a sales page, you will usually find a product or service description, its benefits, and how the brand will help solve your problems. Often, sales pages also include CTAs, promotional offers, and discounts to further persuade customers and prospects to make a purchase.

8 steps to create a sales page + inspirational examples Get to know your audience. Create a value proposition for your offer. Set your pricing. Determine your sales page length. Write captivating copy. Design your sales page (+ free template) Add your CTA. Bonus: Automate your sales funnel.