Make an innovative pricing page tailored to public limited companies (PLCs)

Instapage enables public limited companies (PLCs) to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Gravity Digital increases CTR by 426% with message-matched landing pages
Boost results through landing page optimization
Gravity Digital increases CTR by 426% with message-matched landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Improve alignment across your creative team sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

How to make your pricing page for public limited companies (PLCs) using Instapage

Crafting an effective pricing page for public limited companies (PLCs) can significantly enhance your marketing strategy. With Instapage's user-friendly platform, marketers can design and optimize landing pages that resonate with their target audience. This guide will walk you through the essential steps to create a compelling pricing page tailored specifically for PLCs, leveraging our powerful features to increase conversions and brand loyalty.

Understand your target audience

Before diving into the design process, it is critical to understand your audience. When targeting PLCs, consider the specific needs, preferences, and pain points of decision-makers within business services, financial services, education, and other relevant sectors. This understanding will inform your content and structure, leading to a more relevant and engaging pricing page.

  1. Identify key stakeholders within PLCs who influence pricing decisions.
  2. Research competitive pricing strategies in similar industries to inform your approach.
  3. Gather insights from customer feedback to align your offerings with their expectations.

Choose the right layout and design

Begin the design process by selecting a layout from Instapage’s extensive library tailored for conversions. Focus on clarity, simplicity, and user engagement. Color schemes and font choices should reflect the brand identity of the PLCs you are targeting.

  1. Select a template that emphasizes ease of use and straightforward navigation.
  2. Incorporate branded elements like logos, colors, and typography for brand consistency.
  3. Ensure that the display of pricing tiers is easy to compare and understand.

Incorporate key features for optimization

Utilize Instapage’s built-in experimentation features such as A/B testing and heatmaps to assess how users interact with your pricing page. This data-driven approach allows for continuous improvement, resulting in higher conversion rates.

  1. Employ A/B testing to find the most effective headlines, calls to action, and layouts.
  2. Utilize heatmaps to understand user behavior and identify areas for improvement.
  3. Track metrics through the analytics dashboard to measure performance and optimize accordingly.

By following these steps, you will create a pricing page that clearly communicates value while being visually appealing and optimized for conversions.

Consider utilizing Instapage’s collaboration tools to streamline the review process with stakeholders, ensuring feedback is captured and incorporated efficiently.

Ready to create an impactful pricing page for public limited companies? Start leveraging Instapage’s resources today to maximize your conversions!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to make your pricing page for public limited companies (plcs) in action

See how to make your pricing page for public limited companies (plcs) in action

In this tutorial, we discuss Public Limited Companies (PLCs) and Private Limited Companies (Ltds). PLCs are limited liability companies that offer shares to the public through the stock market, allowing anyone to buy shares. The primary advantages of PLCs include their ability to raise capital from existing consumers and new investors, as well as the liquidity of shares that shareholders can buy and sell. However, PLCs face challenges, such as directors' responsibilities to external shareholders, which may lead to conflicts due to public trading. In contrast, Private Limited Companies are small businesses where owners' liabilities are limited, providing more control and privacy but with restrictions on share distribution.

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