Make your tailored pricing page for Home improvement contractors

Empower Home improvement contractors with Instapage to deliver impactful pricing page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your pricing page for home improvement contractors with Instapage

Creating a pricing page tailored to home improvement contractors can significantly boost your business by showcasing your services and building trust with potential clients. Instapage offers a flexible platform to design landing pages that enhance customer engagement, ultimately driving conversions. With an extensive library of over 100 conversion-oriented layouts and Instablocks, marketers can quickly craft a stunning pricing page that captures attention and communicates value without needing technical expertise.

Step 1: Choosing the right layout

Start by selecting a layout that best aligns with your home improvement offerings. Consider these options:

  1. A clean, minimalistic design to highlight pricing options clearly, allowing potential clients to focus on what matters most.
  2. A visually engaging layout that incorporates images of previous projects to build trust through visual evidence of your work.
  3. An interactive format that allows users to customize quotes based on the services they are interested in, enhancing user experience.

Step 2: Utilizing optimization tools

Next, optimize your pricing page to ensure maximum conversions. Utilize Instapage's built-in tools:

  1. Heatmaps to analyze where visitors click and how they interact with your page, helping fine-tune elements based on actual user behavior.
  2. A/B testing features to compare different versions of your pricing page, determining which design yields better engagement and conversion rates.
  3. Detailed performance analytics to track metrics such as bounce rates and conversion rates over time, allowing for continuous improvement.

Step 3: Personalization for targeted audiences

Finally, personalize your content to cater to specific segments of your audience. Consider these techniques:

  1. Dynamic text replacement to ensure messaging resonates with various customer segments, such as homeowners or commercial clients.
  2. Using AdMaps to connect specific ads to relevant landing pages, directing users to content that meets their immediate needs.
  3. Tracking audience-level metrics to refine your approach, ensuring that every customer interaction feels tailored and relevant.

By following these steps, home improvement contractors can create effective pricing pages that not only attract customers but also enhance their trust and loyalty.

Getting started with Instapage can transform how you present your pricing to customers. Embrace the platform’s user-friendly features to captivate your audience.

Try Instapage today and see the difference in your home improvement pricing page!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to make your pricing page for home improvement contractors in action

See how to make your pricing page for home improvement contractors in action

In this episode of Successful Contractor, Mark Olson highlights the importance of pricing each job individually instead of using a standard per foot or per square foot price. He argues that treating each project as unique is crucial to avoid disappointing customers. The challenging digging conditions, exemplified by a hillside, illustrate the difficulties faced while building a fence in such environments compared to flat ground. Mark emphasizes that the pricing must reflect the different challenges involved in each project, indicating that simplistic bidding methods could lead to unfavorable outcomes for both contractors and clients. He aims to discuss these concepts further in the tutorial.

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