Make your pricing page designed for Business Services

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Business Services.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Boost results through landing page optimization
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Improve alignment across your creative team sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Make your pricing page for Business Services with Instapage

Creating an effective pricing page is crucial for driving conversions in the business services sector. Instapage's tailored templates and user-friendly tools enable marketers to craft engaging and high-converting pricing pages. By utilizing flexible design options, powerful optimization features, and personalization capabilities, you can enhance your brand's online presence and foster customer loyalty.

Step 1: Choose the Right Template

Begin by selecting a pricing page template that aligns with your business services. Instapage offers over 100 conversion-focused layouts specifically designed for various industries. The templates are not only visually appealing but also structured to lead the customer journey effectively. Make sure to choose one that resonates with your target audience.

  1. Clearly display pricing options: Highlight different service packages and their pricing tiers.
  2. Incorporate testimonials: Leverage social proof to build trust and credibility.
  3. Ensure mobile responsiveness: With mobile traffic on the rise, ensure your pricing page looks great on all devices.

Step 2: Optimize for Conversions

Once the template is selected, leverage Instapage's optimization tools to ensure that your pricing page drives conversions. Use heatmaps to analyze user behavior on the page and identify areas of improvement.

  1. Conduct A/B testing: Experiment with different headlines, images, and calls-to-action to determine which versions convert better.
  2. Utilize an analytics dashboard: Monitor page performance in real-time to make data-driven decisions.
  3. Implement dynamic text replacement: Tailor the content based on user search keywords to enhance personalization.

Step 3: Personalize User Experiences

Personalization is key to enhancing user experience. Utilize Instapage's features to deliver tailored content that resonates with specific audience segments. By aligning unique ads with personalized landing pages, you can significantly increase engagement.

  1. Use AdMaps: Connect specific advertisements to relevant landing pages to ensure coherent user experiences.
  2. Track audience metrics: Analyze interactions and performance at the audience level for better targeting.
  3. Create tailored messaging: Adjust messaging on the page to reflect the needs and preferences of different customer segments.

In conclusion, utilizing Instapage for your pricing page allows you to build an engaging, optimized, and personalized experience that nurtures customer relationships and drives conversions.

Ready to transform your pricing page? Begin your free trial with Instapage today and experience the power of effective landing page design.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See how to make your pricing page for business services in action

See how to make your pricing page for business services in action

The tutorial emphasizes the importance of not merely relying on market averages to set pricing, which is a common mistake. Instead, it focuses on the actual value provided to customers, suggesting that price should reflect a percentage of the value delivered, rather than costs incurred. It encourages determining the average outcome delivered to customers over time and advocates for taking a percentage—ideally between 10 to 20 percent—of that value. This approach prioritizes customer value generation over cost considerations, reinforcing a value-based pricing strategy.

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