Make a high-performance pre-order page optimized for Epic

Utilize Instapage to reduce costs, enhance conversions, and deliver tailored experiences in Epic.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Boost results through landing page optimization
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Power up landing pages with AI Power up landing pages with AI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Improve alignment across your creative team sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Epic preference list: Your ultimate how-to guide

Building an effective pre-order page in Epic is crucial for any business looking to drive customer engagement and maximize conversions. With Instapage, marketers can access an extensive library of pre-built templates tailored for various industries, helping you reduce costs while creating appealing landing pages effortlessly. Our platform enables you to craft tailored experiences that boost brand trust and customer loyalty, leading to elevated conversion rates.

Understanding the Essentials of Your Pre-Order Page

A pre-order page in Epic should clearly communicate the value of your offering while also providing customers with an intuitive user experience. Make sure to include essential components such as:

  1. Engaging copy that highlights product benefits: This is crucial for capturing user interest and laying out the reasons they should make a purchase.
  2. Clear call-to-action (CTA) buttons: Use actionable language like 'Pre-order Now' to compel users to convert.
  3. Visuals that resonate with your audience: Images or videos can significantly enhance customer engagement and underscore the quality of your offering.

Step 1: Choose Your Template

Start by selecting one of Instapage's 100+ conversion-focused layouts. These templates are designed for various industries, including tech, education, and financial services, ensuring you're covered no matter your vertical. Consider the following points when choosing your template:

  1. Relevancy to your product: Ensure the layout aligns with your offering for maximum user impact.
  2. Conversion-ready features: Look for options that include A/B testing capabilities to continually optimize landing page performance.
  3. Customization flexibility: Select designs that allow you to personalize based on your audience's preferences.

Step 2: Optimize for Performance

Once your template is selected, leverage Instapage's built-in optimization tools to enhance your pre-order page. Employ features like heatmaps to gauge user interaction and A/B testing to find the best-performing variations. This process includes:

  1. Utilizing heatmaps to visualize user engagement: Understand where users click and scroll to refine your content strategically.
  2. Conducting A/B tests on CTAs and headlines: Use data to identify which variations lead to the highest conversion rates.
  3. Regularly monitoring analytics: Keep track of performance metrics to make informed adjustments over time.

With the right optimizations in place, your pre-order page will not only attract visitors but convert them into satisfied customers. Keep iterating based on real-time performance data to continually enhance results.

In conclusion, leveraging Instapage allows businesses to create dramatically enhanced pre-order pages that cater to targeted audiences while maximizing conversions. Strong engagement starts with well-structured and personalized pages that enhance customer interactions.

Ready to take your marketing efforts to the next level? Start building your pre-order page in Epic today using Instapage!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to make your pre-order page in epic in action

See how to make your pre-order page in epic in action

In this tutorial, the video demonstrates how to create a custom order set in Epic, applicable for both admission order sets and personal order sets. The video was prompted by a viewer's request following a tutorial on admitting patients in Epic. The presenter showcases the Internal Medicine acute care admission order set. Viewers can access the original order set by navigating to a specific area, where they will find an option to manage user versions at the top right corner. This option allows users to create a new version based on the original. Upon clicking, a new page opens, enabling users to select components for their custom default order set. Participants are encouraged to include frequently used items, exemplifying the personalization of their order set for ease of use.

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