Make your pre-launch page designed for Video Games

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Video Games.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Make your pre-launch page for Video Games with Instapage

Creating an effective pre-launch page for your video game is crucial to garnering interest and building a community before your official launch. Instapage offers a flexible platform that empowers marketers to design landing pages that not only showcase game features but also capture leads and create excitement. Utilizing our library of 100+ conversion-focused layouts, you can craft impactful pages without needing any coding skills.

Understanding the Purpose of Your Pre-launch Page

A pre-launch page serves several essential functions. It creates buzz around your game and allows for lead generation by engaging potential players early. Moreover, it can provide vital insights through user engagement data, helping you optimize marketing strategies.

  1. Build anticipation: A well-crafted page can create excitement among gamers.
  2. Engage your audience: Collect emails and feedback to build a community around your game.
  3. Set expectations: Share essential details and features to inform potential players.

Step 1: Choose a Template That Fits Your Game

Start by selecting a landing page template that aligns with the theme of your game. Instapage offers various customizable templates that cater specifically to the gaming industry.

  1. Select a dynamic template that showcases gameplay visuals.
  2. Incorporate interactive features like demos or trailers.
  3. Ensure responsive design for optimal viewing on all devices.

Step 2: Optimize for Conversions

After creating your page, employ Instapage's built-in experimentation features to test different layouts and content. Use analytics dashboards and heatmaps to understand where user engagement is highest.

  1. Run A/B tests on various headlines and calls to action.
  2. Use heatmaps to analyze user behavior and adjust layout accordingly.
  3. Assess conversion rates regularly for continuous optimization.

Step 3: Personalize the User Experience

Leverage personalization tools within Instapage to ensure that your audience receives a customized experience. Utilizing dynamic text replacement, align specific ads to specific pages based on audience segments.

  1. Use dynamic content to cater to different gamer interests.
  2. Implement AdMaps to direct traffic effectively to your pre-launch page.
  3. Track metrics at the audience level to refine targeting strategies.

By following these steps, you can effectively build a pre-launch page that not only excites your audience but also enhances your marketing strategy's effectiveness.

Ready to get started? Take your video game to the next level with Instapage and create your engaging pre-launch page today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to make your pre-launch page for video games in action

See how to make your pre-launch page for video games in action

In this video, Salvador Vagrant discusses creating an effective pre-launch video for an IndieGoGo campaign. He emphasizes the importance of gathering email addresses prior to the campaign launch and distinguishes this from the standard IndieGoGo pre-launch page. He suggests that to enhance campaign success, one should develop personalized pre-launch pages instead of relying on the default options provided by IndieGoGo. Salvador mentions various platforms to create these pages, highlighting that while options like Squarespace and WordPress are available, he has found a specific tool (not fully named in the excerpt) to be the most effective for building pre-launch pages that attract email sign-ups and engage potential backers.

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