Make a captivating pre-launch page that makes swimming pools shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your swimming pools.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Boost results through landing page optimization
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Power up landing pages with AI Power up landing pages with AI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Improve alignment across your creative team sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create a stunning pre-launch page for swimming pools with Instapage

Building a pre-launch page for swimming pools is crucial for marketing efforts, especially in the summer when pool demand peaks. Instapage’s flexible platform allows for a quick setup of landing pages that effectively engage potential customers, establishing trust and encouraging conversions.

Plan your pre-launch strategy

Before diving into page creation, it’s essential to outline your strategy. Identify your target audience segments—families, single owners, homeowners, or businesses in the education or government sectors. Knowing who you’re addressing will streamline your content and design choices.

  1. Define your objectives: Are you collecting leads, promoting a service, or building brand awareness?
  2. Identify audience needs: Consider features or benefits, such as energy efficiency or design aesthetics that resonate well with your audience.
  3. Decide on a unique selling proposition (USP): What sets your swimming pool apart from competitors?

Choose the right templates

With Instapage, leveraging existing templates is straightforward. By selecting a layout tailored for your audience, you can maintain a visually cohesive brand while optimizing for conversion rates.

  1. Utilize conversion-focused layouts: Instapage offers over 100 pre-designed templates specifically built for maximum engagement.
  2. Incorporate responsive design: Your landing page must look great on desktop and mobile devices to capture all potential leads.
  3. Use dynamic text replacement: Personalize your messaging based on audience segments visiting your page.

Optimize page performance

Monitoring and optimizing your pre-launch page is vital for maximizing conversion rates. Instapage equips marketers with tools to analyze user behavior and implement A/B testing, ensuring you iterate effectively.

  1. Deploy heatmaps: These tools visualize user interactions, allowing you to adjust elements to boost engagement.
  2. Conduct A/B tests: Experiment with headlines, images, or CTA placements to determine what resonates best with your audience.
  3. Use the analytics dashboard: Track performance metrics in real time to make informed adjustments.

Establishing a pre-launch page with Instapage can significantly improve your marketing efforts by creating a focused, engaging experience for potential customers.

Don’t miss out on effectively promoting your swimming pools. Start building your free pre-launch page today with Instapage, and watch your conversion rates soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to make your pre-launch page for swimming pools in action

See how to make your pre-launch page for swimming pools in action

In this tutorial, Salvador Vagrant discusses creating a successful campaign video for your IndieGoGo project, emphasizing the importance of a pre-launch video. He clarifies that this involves more than just the draft version sent for feedback or the standard pre-launch page provided by IndieGoGo, which he finds not well-optimized. Instead, he advocates for developing custom pre-launch pages to effectively gather email addresses prior to the campaign launch. Salvador suggests using various platforms to build these pages, including Squarespace and WordPress, but highlights a specific tool he has found most effective for this purpose, although the name of the tool is cut off. The focus is on proactive engagement and preparation leading to the campaign.

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