Make an user-friendly pre-launch page for beta testers

Instapage empowers you to reduce costs, enhance conversions, and deliver meaningful experiences to your beta testers.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

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Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

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Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

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Paramount Digital boosts client conversion rates by 3x using PPC landing pages
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Paramount Digital boosts client conversion rates by 3x using PPC landing pages
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Paramount Digital boosts client conversion rates by 3x using PPC landing pages
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Paramount Digital boosts client conversion rates by 3x using PPC landing pages
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Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Improve alignment across your creative team sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Beta website example: Your ultimate how-to guide

Creating an effective pre-launch page for beta testers is crucial for generating interest and gathering feedback before your product launch. Instapage offers a seamless solution for marketers to quickly build impactful landing pages that enhance brand trust and foster customer loyalty. With over 100 conversion-focused layouts and Instablocks, you can create tailored experiences without the need for coding.

Step 1: Define Your Target Audience

Understanding your target audience is the first step in crafting a compelling pre-launch page. This ensures your messages resonate effectively. Collaboratively identify key characteristics of your beta testers from your marketing department to build a focused approach.

  1. Identify demographics: Understand the age, profession, and interests of your audience to tailor your content.
  2. Segment your audience: Use data tools from Instapage to create segments based on different characteristics.
  3. Engage with feedback: Create surveys or polls on your landing page to gather insights on your audience’s expectations.

Step 2: Design Your Pre-Launch Page

Utilize Instapage’s flexible design features to create an engaging pre-launch page. Start by selecting a template that suits your brand’s aesthetics and adjust it using the drag-and-drop functionalities.

  1. Choose a suitable layout: With over 100 options, find one that complements your product's essence.
  2. Incorporate engaging visuals: Use high-quality images or videos to attract attention and build excitement.
  3. Add clear CTAs: Ensure your call-to-action buttons are visible and compel visitors to sign up as beta testers.

Step 3: Optimize for Conversions

Monitoring interactions on your page is vital. Leverage Instapage's built-in experimentation features such as A/B testing and heatmaps to hone in on what works best.

  1. Conduct A/B tests: Test different headlines and CTAs to see which resonates more with your audience.
  2. Analyze heatmaps: Use heatmaps to visualize where users are clicking and how they interact with your page.
  3. Iterate and optimize: Make data-backed improvements to enhance user experience and conversion rates.

By following these steps, you can effectively make your pre-launch page for beta testers, ensuring you gather critical insights that inform your product development and marketing strategies.

Take the first step towards elevating your launch strategy with Instapage. Leverage our easy-to-use platform for building high-quality landing pages that convert.

Ready to create your pre-launch page? Start with Instapage today and transform your marketing efforts!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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Frequently asked questions about beta page

See how to make your pre-launch page for beta testers in action

See how to make your pre-launch page for beta testers in action

As a launch copywriter, I advise potential clients not to invest in services like sales page or email copywriting until they have validated their ideas. In this video, I'll share how I have validated my concepts over the years, which I've previously taught in my Copywriting for Creatives program and the Copy Bar Collective. My students, ranging from those offering coaching services to creating photography or infertility courses, have benefited from this guidance. Regardless of your niche as a creative entrepreneur, this adaptable workflow can be applied to your business, helping you effectively develop and present your offerings.

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