Make your opt-in page designed for Procurement

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Procurement.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Boost results through landing page optimization
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Improve alignment across your creative team sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

How to make your opt-in page for procurement with Instapage

Creating an effective opt-in page for procurement using Instapage can significantly enhance your marketing strategy. This guide will walk you through essential steps like optimizing for conversions and personalizing user experiences, crucial for sectors like business services, finance, and education.

Step 1: Define your opt-in goals

Before constructing your opt-in page, clearly define what you aim to achieve. Are you looking to capture leads for a newsletter, offer downloadable resources, or promote a service? Understanding your objective will help shape the content and layout of your landing page.

  1. Identify your target audience: Knowing who you are targeting helps tailor your messaging effectively.
  2. Set measurable goals: Define what success looks like, such as the number of sign-ups or conversions.
  3. Align content with goals: Ensure all content on the page drives toward achieving the outlined objectives.

Step 2: Utilize Instapage's templates

Instapage offers a library of 100+ conversion-focused templates. Select a layout that resonates with your procurement target audience to save time and streamline the design process.

  1. Choose relevant templates: Pick templates that align with your brand and business sector.
  2. Incorporate strong CTAs: Ensure calls-to-action are clear and compelling to boost conversions.
  3. Leverage Instablocks: Use pre-built content blocks to quickly piece together an engaging layout.

Step 3: Optimize page for conversions

Optimizing your page further increases conversion potential. Use built-in experimentation features to test different elements and refine your approach.

  1. Conduct A/B testing: Test headlines, CTAs, and images to see which versions perform best.
  2. Analyze user behavior: Utilize heatmaps to understand how visitors interact with the page.
  3. Review analytics: Regularly check page performance metrics to identify areas for improvement.

An effective opt-in page for procurement isn’t just about aesthetics; it’s about strategic design and messaging.

Engage your audience and establish trust by delivering relevant experiences tailored to their needs.

Start building your opt-in page today with Instapage and experience the boost in conversions and customer loyalty.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to make your opt-in page for procurement in action

See how to make your opt-in page for procurement in action

In this video, Frank Lemano explains how to create a free opt-in page to collect visitor details. An opt-in page is essential for gathering contact information, which helps build relationships with potential customers. To effectively collect this information, you can use a lead magnet that attracts your audience's attention. This practice is common among online marketers, including affiliate and network marketers. Lemano has previously demonstrated how to create opt-in pages using a website. This tutorial aims to help viewers understand the importance of opt-in pages and provides insights on the steps needed to create one successfully.

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