Make a custom one pager for Sales executives

It should very quickly and clearly convey to the reader the key elements of your business or idea: The problem you are solving; your solution and its competitive advantage; the industry, total addressable market, size and growth potential of your target market; the business model and how you will make money; your path

A 1-pager should mirror the format of the NSF Project Summary of an NSF proposal and include: a brief overview, a statement of the intellectual merit of the proposed research activity, and a statement on the broader impacts of the proposed activity.

A sales one-pager isnʼt just a clear, concise summary of your product or service. Itʼs a summary of why itʼs the best solution to your customersʼ problems. A good sales one-pager is prospect-centric. Donʼt just talk about your productʼs features in an abstract way.

One-pagers serve the same function as these executive summaries. They boil down a lot of business information into one concise summary, enabling stakeholders or investors to quickly review important information and make important decisionsto invest or not invest, to use your offering or not, whatever the case may be.

The Sales Summary report is used to give a complete overview of your businessʼs profit and revenue for all things you sell, rent collected, commissions, discounts, customer redemptions, taxes paid, fees charged, refunds given, and tips received.

Donʼt get too detailed or technical in your one-pager. You want to hook the reader, stoke their interest, and drive them to reach out for more information. Thatʼs it. Stick to the big picture and your unique selling points and save the more detailed conversation for later.

Good one-pagers have clear and specific goals. As such, youʼll want to understand the objectives, use case, target audience, and how youʼll measure success. Below is an example of a mini project brief for a marketing one-sheet.

How to create a Sales One Pager One pager means one-page! Have outstanding design. Deliver a clear value proposition and have a goal of your own. Create persuasive copy. Never forget the call-to-action. Consult Your Team - feedback makes it better. Use Consistent Branding and Themes. Track Your Progress.