Make a captivating one pager for Lead Management

A one-pager is a concise document, generally around 250 words, that summarizes information like an offer, process, concept, or policy. Typically, a one-pagerʼs purpose is to engage readers and drive them to seek more information. However, this can varysome one-pagers are strictly educational.

One-Pagers The title and author of the book. Illustrations or symbols that represent the reading. This could be a character, a scene from the text, symbols that convey ideas expressed in the work. Choose two or three notable quotes that stand out to you from the text. Make a personal connection to what you read.

How to make a 1 pager? Gather pertinent information on the business, including performance metrics and team bios. Set a goal of the one pager and remember your audienceʼs expectations. Use a template to structure the content in a logical format. Add your branding to the template.

The Anatomy of a One-Pager Company logo. Include your company logo prominently on the page. About. Provide a brief elevator pitch that covers who you are, what makes you unique, and why readers should care. Problem statement. Features and benefits. Social proof. Call to action. Contact info.

Students might include quotations, ideas, images, analysis, key names and dates, and more. They might use their one-pagers to make connections to their own lives, to art or films, to pop culture, to what theyʼre learning in their other classes.

11 one-pager templates Company name and logo. Brief overview. Problem statement. Solution. Key benefits/features. Target market. Future objectives. CTA.

Your one-page brief should include: Your name and contact information. Your key message. The problem as you see it. Background on the issue and, if appropriate, your past involvement in it. The rationale for your solution. Your recommendations.

Structuring a one-page proposal Selling starts with the title. Your proposal title should be a persuasive summary of an already short document. The Why: Overview. The What: Scope. The How: Deliverables. The When: Timeline. The How Much: Financials. The Fine Print: Contract. The Who: Contact.