Make a custom one pager for Account administrators

Donʼt get too detailed or technical in your one-pager. You want to hook the reader, stoke their interest, and drive them to reach out for more information. Thatʼs it. Stick to the big picture and your unique selling points and save the more detailed conversation for later.

Students might include quotations, ideas, images, analysis, key names and dates, and more. They might use their one-pagers to make connections to their own lives, to art or films, to pop culture, to what theyʼre learning in their other classes. They might even do it all.

A one pager is a brief fact sheet and should be one single page. When creating a one pager, present the information clearly and use concise bullet points. A one pager should include: A brief statement on the organization you represent (if applicable) and what the organization does.

How to make a 1 pager? Gather pertinent information on the business, including performance metrics and team bios. Set a goal of the one pager and remember your audienceʼs expectations. Use a template to structure the content in a logical format. Add your branding to the template.

Begin with a brief overview of the policy issue and state the problem you hope to solve or the objective you hope to achieve. Map where your argument will take the reader and explicitly outline your thesis/key point. Briefly explain the history of the policy issue.

Choose your template and follow these simple steps to write a one pager that speaks to your audience. Define Your Purpose and Target Audience. Identify Key Points to Include. Structure Your Content. Be Clear and Concise. Design for Readability. Revise and Edit.

Your one-page brief should include: Your name and contact information. Your key message. The problem as you see it. Background on the issue and, if appropriate, your past involvement in it. The rationale for your solution. Your recommendations.