Make a custom microsite for Engagement leaders

A microsite is a branded content site that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company websites subdomain and have a different URL than their company websites. These are usually non-application-based sites.

Creating a microsite is easy all you need is a domain name and web hosting. The critical thing to remember when creating a microsite is that it should serve a specific purpose. Your microsite should also be easy to navigate, and it should be well-written and rich in relevant content.

7 microsite best practices Know your audience and speak clearly to it. Consider the size and scope of your microsite. Decide on a thoughtful domain name. Create compelling topics, information, and calls-to-action. Tie the microsite to the parent brand (or dont). Optimize your microsite for search engines.

How long does it take to create a microsite? We take between 10 and 20 business days to create a microsite.

A microsite is built for a specific purpose and is not a website or landing page. Microsites are small, but that doesnt mean theyre small company websites. Instead, microsites are sub-websites that focus on a campaign, product, or service rather than the entire company and its offerings.

In general, building a website can take from around one to six months, depending on your goals and resources. I know that it depends may not satisfy you as an answer, especially when youre excited to take your website live. But this section will explain what, exactly, that time frame depends on.

It takes anywhere from 150 to 500 hours to develop a website, depending on its complexity. As listed above, there are websites and web apps. Both of these vary based on a number of factors. Choosing between a simple website and a web app depends upon your target audience.

Simple Steps to build a microsite Be clear about why and for whom you are building a microsite. Determine the reason why you want to develop a microsite. Create and buy a memorable domain name. Create engaging content. Develop an SEO strategy to promote your microsite. Сonsider the design. Launch your microsite.