Build an engaging microsite for DIY enthusiasts

Read on to know about 7 best practices that go into making a microsite effective. Dive deep. Choose an engaging design. Say no to secondary branding. Employ a visual narrative. Have clear CTAs and targets. Promote your microsite on social channels. Think of a well-defined exit plan beforehand.

A microsite is a website that promotes a companys products, services, campaigns, events, or entire brand. The definition of a microsite encompasses many different things; theyre small websites or single web pages that use a different domain or subdomain, separating them from the companys main website.

A landing page is a single page, and it will always be published on its branded parent website. A microsite, on the other hand, can be more than one page, published either as part of the parent site or on its own. Where their similarities exist is in their size, purpose, and life.

Microsites are not the primary site for a business. They are usually less than ten pages long, but they can be as many pages as you want. Microsites frequently have their own domain (e.g., mymicrosite.com), but they may also be hosted on a sub-domain (e.g., microsite.mycompany.com).

Yes, microsites are still widely used for targeted marketing, Promoting retail stores, outlets or services, and Improving brand awareness. They provide a focused platform to convey specific messages, increasing visibility and engagement.

A landing page is a single page, and it will always be published on its branded parent website. A microsite, on the other hand, can be more than one page, published either as part of the parent site or on its own. Where their similarities exist is in their size, purpose, and life.

A microsite is a self-contained, standalone website with independent links accessed from a larger site. These sites will often have their own subdomain or sub-URL structure to distinguish them from their parent site.