Build an engaging microsite for casual users

Microsites are separate websites built to promote specific products, campaigns, or events to targeted audiences. Different microsite types serve different purposes, from product launches to interactive experiences. They offer marketing advantages like niche content creation and improved campaign tracking.

The primary distinction between a microsite and a landing page lies in their respective focuses: landing pages prioritize conversions, and microsites focus on a broader range of content and objectives. Other differences include: Microsites incorporate numerous external links, whereas landing pages typically have none.

Effortless microsite creation is possible with Adobe Express. Enjoy the flexibility of creating a professional microsite without needing any design experience. Get full control over each element on your page. Choose your favorite fonts, colors, and other elements, then apply them to your microsite.

Businesses typically use microsites when they want to promote a group of products in a way that doesnʼt distract a user. The few pages on a microsite may include things like: A product demo page. A place to get some topic-specific content.

Microsites are geared toward a specific audience While the main webpage can establish a relationship with users, its generality may keep them at armʼs length. If youʼre looking to appeal to hyper-specific parts of your market, microsites allow you to extend your web presence with content that is created just for them.

A landing page is a standalone webpage designed to focus on a specific goal, like promoting a product or service, and encouraging visitors to take action, such as signing up or making a purchase.

The cost of a microsite can vary depending on the features you want to include and the level of customization you need. Generally, you can expect to pay anywhere from $5,000 to $20,000 for a simple microsite.

Key Differences: Microsites vs Landing Pages Landing Pages: Best for specific, transactional goals such as sign-ups or purchases. Microsites: Ideal for broader campaigns, product launches, or events requiring in-depth information and interaction.