Make your tailored long-form landing page for Sommeliers

The standard landing page banner size for desktops is typically 940-960x800 px, balancing visual appeal and compatibility with various screen resolutions. Please be aware that the background image utilized for landing page banners can match the width of the landing page frame, reaching up to 1440px.

What is a long-form landing page? A long-form landing page is a regular landing page that leverages length to educate visitors about the product/service and persuade them to take action. Businesses that sell products or services that cost a lot, are complicated, or require a big commitment use these landing pages.

11 essential landing page best practices Ensure your messaging matches your ads. Keep the action above the fold. Use directional cues to direct the eye. Show your product/service in action. Remove navigation and other distractions. Include (authentic) social proof. Use clear, compelling copy. Keep it fast.

A landing page is a standalone web page created specifically for a marketing campaign. Itʼs where visitors land after clicking on a link in an email, a paid social ad, or a paid search ad.

High-converting landing pages: Have a strong, contextual hero shot and supporting imagery. Present a single and focused call to action. Clearly state your value proposition with a compelling header and subhead. Outline the features and benefits (with emphasis on the latter)

Landing pages typically fall into three main categories, each with its own unique strengths and strategies: splash pages, squeeze pages, and sales pages. A single marketing campaign may include one or multiple types of landing pages, depending on the calls to action that move a visitor forward.

A high-converting landing page is optimized for conversions. Some core elements include a compelling call to action, a signup form, an attention-grabbing headline, and subheadings.

The rule is simple. All products and services that are hard to comprehend will require a long landing page length. But businesses need to keep in mind that they donʼt turn their long landing pages into pillar pages and always keep the distinction in check.