Make a captivating long-form landing page that makes media outlets shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your media outlets.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Boost results through landing page optimization
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Improve alignment across your creative team sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

How to make your long-form landing page for media outlets using Instapage

Creating an effective long-form landing page tailored for media outlets requires clear communication and strategic design. Instapage offers unique features to help marketers in sectors such as education, finance, and technology develop compelling pages that drive engagement and conversion. With 100+ conversion-focused layouts and easy customization options, marketers can swiftly design pages that resonate with their target audience and significantly boost brand trust.

Step 1: Define Your Objectives and Audience

Before creating your landing page, it's crucial to understand the specific goals for your media outreach and who your target audience is. Are you aiming to generate leads, promote a product, or increase sign-ups? Identifying these objectives will inform your design choices and content strategy.

  1. Know your audience: Understand their demographics, preferences, and pain points.
  2. Set clear objectives: Define what actions you want visitors to take.
  3. Content alignment: Ensure that your messaging resonates with both your brand and audience.

Step 2: Leverage Instapage's Design Tools

Utilize the built-in design features of Instapage to create visually appealing landing pages without coding knowledge. Select from various templates or use Instablocks to customize elements that fit your campaign objectives.

  1. Select a template: Choose from conversion-optimized layouts that suit your goals.
  2. Customize elements: Adjust colors, fonts, and images to align with your brand identity.
  3. Mobile optimization: Ensure your landing page performs seamlessly on all devices.

Step 3: Implement Optimization Strategies

To maximize conversion rates, incorporate optimization techniques such as A/B testing and heatmaps. These tools allow you to gather insights about user behavior and make data-driven adjustments to improve performance.

  1. A/B testing: Experiment with different headlines and call-to-action buttons to see what resonates best.
  2. Heatmaps: Use visual reports to track user engagement and identify areas for improvement.
  3. Analytics dashboard: Monitor performance metrics to refine your strategy continuously.

By following these steps, you can effectively create a long-form landing page that not only engages your audience but also drives conversions through Instapage's powerful platform.

Ready to elevate your media outreach? Start building your long-form landing page today with Instapage and experience the difference in engagement and conversion.

Instapage enables you to create landing pages quickly, optimize them effectively, and connect meaningfully with diverse audiences. Empower your marketing strategy today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
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FAQs

See how to make your long-form landing page for media outlets in action

See how to make your long-form landing page for media outlets in action

The key suggestion is to simplify your approach by focusing solely on creating an effective landing page, rather than getting distracted by multiple pages, unnecessary elements, or overly designed logos and websites. The speaker emphasizes that many consultants and business owners often fixate on trivial aspects, such as the design of their business cards, which leads to procrastination and prevents them from engaging with the market and acquiring paying clients. The main takeaway is that the essential focus should be on getting into the marketplace and attracting clients, rather than being bogged down by superficial details. Streamlining efforts and prioritizing client acquisition is vital.

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