Make your long-form landing page designed for Insurance

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Insurance.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Boost results through landing page optimization
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Improve alignment across your creative team sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create Your Long-Form Landing Page for Insurance with Instapage

Building a long-form landing page specifically for insurance is crucial to capturing the attention of potential clients. Instapage makes it effortless, offering flexible features that allow marketers to craft compelling pages without needing any coding skills. This guide walks you through the step-by-step process of creating an effective insurance landing page that drives conversions and builds trust.

Understanding the Importance of Long-Form Landing Pages

Long-form landing pages excel at providing detailed information which is essential in the insurance sector. They allow you to thoroughly explore your offerings, establish credibility, and guide your audience through the decision-making process. Here’s why they matter:

  1. Comprehensive information: Long-form pages enable you to include all necessary details regarding your insurance products for informed decisions.
  2. Enhanced SEO: Longer content can provide richer keywords, improving your visibility on search engines.
  3. Higher conversions: With more opportunities to engage, long-form pages can lead to increased signup or inquiry rates.

Step 1: Choose a Template That Fits Your Brand

Instapage provides over 100 conversion-focused templates. Selecting the right one sets the foundation for your landing page. Consider these aspects when choosing a design:

  1. Brand alignment: Ensure the template matches your branding to maintain consistency.
  2. Functionality: Look for templates that facilitate clear calls to action relevant to insurance.
  3. Mobile responsiveness: Choose a design that works well on various devices to reach all potential customers.

Step 2: Customize Your Content

Using Instablocks, customize your landing page with the following elements:

  1. Benefits section: Highlight the key advantages of your insurance plans, making them relatable.
  2. Testimonials: Include real customer reviews to bolster trust and credibility.
  3. Clear CTA: Ensure your Call to Action stands out to encourage users to provide information or contact you.

Step 3: Optimize for Performance

Utilize Instapage's experimentation features to enhance your landing page further. Focus on:

  1. A/B Testing: Experiment with different headlines or CTAs to determine what resonates most with your audience.
  2. Heatmaps: Analyze user behavior to optimize the layout and content placement on your page.
  3. Analytics dashboard: Monitor performance metrics to track conversions and understand audience engagement.

By leveraging these steps effectively, you can create a unique landing page tailored for your insurance offerings, enhancing customer interaction and boosting conversion rates.

Now is the perfect time to start. Begin building your long-form landing page for insurance with Instapage and watch your conversions grow!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to make your long-form landing page for insurance in action

See how to make your long-form landing page for insurance in action

In this video, we explore long-form sales landing pages, focusing on their effectiveness and presenting notable examples. Targeting online business owners, marketers, and individuals keen to enhance their digital marketing skills, the tutorial emphasizes the psychological advantages of long-form sales pages. These pages allow for a detailed presentation of a product or service, covering features, benefits, and unique selling propositions, which minimizes confusion for visitors. Additionally, they foster trust and credibility through social proof, such as customer reviews, testimonials, and case studies, demonstrating that a product or service is well-regarded by others. This comprehensive approach helps in converting visitors into customers.

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