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Make a captivating long-form landing page that makes event planners shine
Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your event planners.
Build landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Increase conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Boost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Make the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Optimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Secure your business data
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.










Create a high-converting long-form landing page for event planners with Instapage
Crafting a long-form landing page specifically for event planners can significantly enhance your marketing strategy. Instapage provides powerful tools to create tailored landing pages that resonate with your audience, leading to improved conversions and brand trust. In this guide, we’ll explore step-by-step how to effectively utilize our platform for this purpose.
Understanding your audience
Knowing the specific needs of event planners is essential. Their requirements vary from showcasing previous events to presenting services effectively. Thus, personalized content is key. Here are some elements to consider:
- Showcase past successful events to build credibility.
- Use testimonials from previous clients to enhance trust.
- Highlight unique offerings or services that set your business apart.
Selecting the right layout
Choose from over 100 conversion-focused layouts available on Instapage. These designs are crafted to enhance user experience and guide visitors towards taking action. Consider the following points:
- Use Instablocks to drag and drop essential sections distinctively.
- Opt for a layout that accommodates rich media, like images and videos, allowing planners to visualize your offerings.
- Ensure that your call-to-action (CTA) stands out clearly.
Optimizing for conversions
Optimization is crucial for determining how well your landing page performs. Utilize Instapage's built-in A/B testing features to refine your content continually. Implement these strategies:
- Conduct A/B tests on headlines to identify what resonates best with planners.
- Analyze heatmaps to understand visitor behavior and adjust content accordingly.
- Regularly review analytics to inform needed changes for future campaigns.
In conclusion, leveraging Instapage's powerful features allows you to create targeted landing pages that capture attention and increase conversions for event planners. With these steps, your landing page will not only attract visitors but convert them into loyal clients.
Start building your tailored long-form landing page today on Instapage and witness the impact it can have on your event planning business. Empower your marketing strategy by focusing on relevant, engaging content!
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Achieve maximum ROI by scaling your marketing initiatives
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Leading the way in building high-performing landing pages
FAQs
What is a long-form landing page for event planners?
A long-form landing page for event planners is an extended digital page that highlights services, showcases past events, and includes strong CTAs to convert visitors into leads or customers.
How does Instapage facilitate a long-form landing page for event planners?
Instapage provides customizable templates and features like Instablocks, which streamline the creation process, making it easy for marketers to construct effective long-form landing pages without coding.
What are the key features of an Instapage long-form landing page for event planners?
Key features include a library of conversion-focused layouts, built-in A/B testing capabilities, detailed analytics, and advanced personalization options tailored to target audiences.
Why is Instapage a good choice for creating event planner landing pages?
Instapage empowers marketers to create effective landing pages quickly, allowing for real-time collaboration and optimization, which are crucial for competitive industries such as event planning.
What are the benefits of using a long-form landing page for event planners?
Utilizing long-form landing pages allows event planners to provide in-depth information, build trust through detailed storytelling, and ultimately guide the visitor towards taking specific actions.
How can I optimize my landing page for better results?
Optimize your landing pages by conducting A/B tests, employing heatmaps to analyze visitor behavior, and continually refining content based on performance analytics provided by Instapage.
What common challenges do event planners face with landing pages?
Event planners often struggle with engaging their audience, effectively conveying their value propositions, and ensuring their pages are optimized for conversions. Instapage addresses these issues through intuitive design features and analytics.
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People also ask about Make your long-form landing page for event planners
How do I make an impressive landing page?
Landing Page Best Practices Craft a benefit-focused headline. Choose an image that illustrates the offer. Write compelling copy. Include the lead form above the fold. Add a clear and standout call-to-action. Give away a relevant offer. Only ask for what you need. Remove all navigation.
How do I create a custom landing page?
Heres a step-by-step checklist for how to create your landing page: Select a landing page template. Give your landing page a name. Add your unique content. Include striking images. Choose a relevant domain name. Make sure all your links and CTAs are working. Complete your meta description and SEO title. Publish!
Can a landing page be long?
How long should a landing page be? Theres no right length for sales or landing pages. However, while they should still be at least 300 words (like other standard pages) from an SEO point of view, its only logical to have much longer landing pages.
How do I create a long-form landing page?
What to include in long-form landing pages A compelling headline. Focus on explaining how your product will help the customer. Sub-headline. Explain the punchy claim you make in the headline. Visuals (video and images). Social proof. Strong copywriting. Regular CTAs. FAQ section (if needed).
How do I create a long-form sales page?
There are 10 steps to follow when creating a general long-form sales page: 4.1. Headline, followed by a sub-headline. 4.2. Images and graphics. 4.3. Video. 4.4. Brief copy. 4.5. Call to action. 4.6. Trust signals. 4.7. Benefits of the product or service. 4.8. Explanation of the product or service.
How do I create a landing page for an event?
How To Create an Event Registration Landing Page Choose a Captivating Headline and Tagline. Use Engaging, Inclusive Visuals. Write a Compelling Event Overview. Share Key Event Details. Offer a Quick and Simple Registration Process. Highlight Speaker and Presenter Information. Add Sponsor and Exhibitor Information.
What is a long landing page size?
What size is a landing page? The recommended landing page size is 940 960 pixels, which works for the majority of different screen sizes. Moreover, any landing page content within the 720-pixel height should display properly on the screen upon page load.
How many words is a long-form landing page?
Long-form content is usually above 1200 words and gives more detailed information about a specific subject. Its commonly used for detailed blog posts, guides and tutorials, and pillar pages.