Make a captivating long-form landing page that makes event planners shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your event planners.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Gravity Digital increases CTR by 426% with message-matched landing pages
Boost results through landing page optimization
Gravity Digital increases CTR by 426% with message-matched landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Improve alignment across your creative team sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create a high-converting long-form landing page for event planners with Instapage

Crafting a long-form landing page specifically for event planners can significantly enhance your marketing strategy. Instapage provides powerful tools to create tailored landing pages that resonate with your audience, leading to improved conversions and brand trust. In this guide, we’ll explore step-by-step how to effectively utilize our platform for this purpose.

Understanding your audience

Knowing the specific needs of event planners is essential. Their requirements vary from showcasing previous events to presenting services effectively. Thus, personalized content is key. Here are some elements to consider:

  1. Showcase past successful events to build credibility.
  2. Use testimonials from previous clients to enhance trust.
  3. Highlight unique offerings or services that set your business apart.

Selecting the right layout

Choose from over 100 conversion-focused layouts available on Instapage. These designs are crafted to enhance user experience and guide visitors towards taking action. Consider the following points:

  1. Use Instablocks to drag and drop essential sections distinctively.
  2. Opt for a layout that accommodates rich media, like images and videos, allowing planners to visualize your offerings.
  3. Ensure that your call-to-action (CTA) stands out clearly.

Optimizing for conversions

Optimization is crucial for determining how well your landing page performs. Utilize Instapage's built-in A/B testing features to refine your content continually. Implement these strategies:

  1. Conduct A/B tests on headlines to identify what resonates best with planners.
  2. Analyze heatmaps to understand visitor behavior and adjust content accordingly.
  3. Regularly review analytics to inform needed changes for future campaigns.

In conclusion, leveraging Instapage's powerful features allows you to create targeted landing pages that capture attention and increase conversions for event planners. With these steps, your landing page will not only attract visitors but convert them into loyal clients.

Start building your tailored long-form landing page today on Instapage and witness the impact it can have on your event planning business. Empower your marketing strategy by focusing on relevant, engaging content!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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Driving traffic to your website or landing page is futile if visitors quickly leave without engaging. A staggering 95 to 98% of first-time visitors will abandon your site, meaning that only a small fraction will actually stay and absorb your content. This trend is problematic, as it indicates that many websites inadvertently repel potential customers. In this video, the focus will shift to creating a high-converting landing page that is not only visually appealing but also effective in retaining visitors. You will learn practical strategies and receive a template by the end, enabling you to design a compelling landing page in just a few minutes, enhancing your site's overall performance and visitor engagement.

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