Make your tailored long-form landing page for Computer programmers

A landing page is a standalone web page created specifically for a marketing campaign. Itʼs where visitors land after clicking on a link in an email, a paid social ad, or a paid search ad.

The rule is simple. All products and services that are hard to comprehend will require a long landing page length. But businesses need to keep in mind that they donʼt turn their long landing pages into pillar pages and always keep the distinction in check.

What is a long-form landing page? A long-form landing page is a regular landing page that leverages length to educate visitors about the product/service and persuade them to take action. Businesses that sell products or services that cost a lot, are complicated, or require a big commitment use these landing pages.

The standard landing page banner size for desktops is typically 940-960x800 px, balancing visual appeal and compatibility with various screen resolutions. Please be aware that the background image utilized for landing page banners can match the width of the landing page frame, reaching up to 1440px.

Landing pages typically fall into three main categories, each with its own unique strengths and strategies: splash pages, squeeze pages, and sales pages. A single marketing campaign may include one or multiple types of landing pages, depending on the calls to action that move a visitor forward.

High-converting landing pages: Have a strong, contextual hero shot and supporting imagery. Present a single and focused call to action. Clearly state your value proposition with a compelling header and subhead. Outline the features and benefits (with emphasis on the latter)

The average cost of building landing pages can be between $200-$3000, depending on the level of complexity and features you want in your design. If youʼre building landing pages on an ad-hoc basis, a $3000 budget might fall on the higher end.

How to create a landing page Open Canva. Launch Canva and search for Website to begin your webpage design. Select a template. Browse through our collection of customizable layouts. Personalize your site. You can apply quick changes to your design, so itʼs ready to publish. Add more elements. Publish to the web.