Make an innovative long-form landing page tailored to companies

Instapage enables companies to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Boost results through landing page optimization
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Power up landing pages with AI Power up landing pages with AI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Improve alignment across your creative team sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Make your long-form landing page for companies with Instapage

Creating a long-form landing page is essential for businesses looking to convert visitors into leads effectively. Instapage empowers marketers by providing a versatile platform where you can build engaging, conversion-driven landing pages with ease. This guide will explore the steps to create a compelling long-form landing page that resonates with your target audience and enhances brand loyalty.

Step 1: Understanding Your Audience

Before you start designing your landing page, it's crucial to understand who your audience is. Begin by conducting thorough research to identify their preferences, pain points, and expectations. Tailor your content to speak directly to their needs.

  1. Define Your Target Personas: Identify the specific characteristics of your target audience, including demographics, location, and preferences.
  2. Analyze Competitor Strategies: Look at what successful competitors are doing in your niche, focusing on their messaging and visual design.
  3. Assess Pain Points: Understand the main challenges your audience faces and craft content that addresses these issues.

Step 2: Utilize Instapage’s Templates

Instapage offers a library of over 100 customizable templates designed to enhance conversion rates. Choose a template that aligns with your marketing goals and audience preferences.

  1. Conversion-Focused Design: Each template is designed with conversion best practices in mind, ensuring higher success rates.
  2. Customizable Elements: Modify elements such as text, images, and calls-to-action (CTAs) easily to match your brand's voice.
  3. Mobile Responsiveness: All templates are optimized for mobile devices, ensuring a seamless experience for all users.

Step 3: Optimize for Conversions

Once your design is in place, it's time to focus on optimization. Use Instapage’s built-in experimentation features to refine your landing page further.

  1. A/B Testing: Experiment with different headlines, text, and images to see which combination drives the most conversions.
  2. Heatmaps: Utilize heatmaps to track user interactions on your page, identifying areas that need improvement.
  3. Analytics Dashboard: Continuously monitor performance through analytics, making data-driven decisions for future enhancements.

Creating a compelling long-form landing page involves understanding your audience, leveraging effective templates, and optimizing for maximum conversions. By utilizing Instapage's powerful features, marketers can build high-converting pages tailored to their audience.

Now is the time to take your landing page strategy to the next level with Instapage. With its user-friendly interface and robust features, you can create a long-form landing page that captures attention and drives results.

Sign up for a free trial today and start crafting landing pages that increase your brand trust and customer loyalty.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to make your long-form landing page for companies in action

See how to make your long-form landing page for companies in action

The speaker suggests simplifying the approach to business by stripping away unnecessary elements. Instead of focusing on creating elaborate websites or attractive logos, the key priority should be crafting a straightforward landing page. This perspective challenges common beliefs that emphasize polished business cards and extensive marketing materials. Many consultants and business owners become bogged down in minor details, avoiding the more crucial task of engaging with the market and securing paying clients. The speaker emphasizes that the most important factor is taking action rather than getting caught up in superficialities that do not drive business success.

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