Make your tailored long-form landing page for Brand designers

Empower Brand designers with Instapage to deliver impactful long-form landing page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create a compelling long-form landing page for brand designers using Instapage

Instapage offers tools specifically designed to assist brand designers in creating high-converting long-form landing pages. With its user-friendly interface and extensive library of conversion-focused layouts, marketers can efficiently craft tailored experiences that resonate with their target audience. This guide will walk you through the essential steps to leverage Instapage for maximum impact.

Understanding the Importance of Long-Form Landing Pages

Long-form landing pages are crucial in establishing a strong connection with potential clients. They allow brand designers to showcase their expertise, portfolio, and client testimonials comprehensively. This format can significantly enhance user engagement and conversion rates by guiding visitors through the sales funnel seamlessly.

  1. Increased Engagement: Long-form content beckons users to explore rather than skim.
  2. Enhanced Context: Provides ample space for brand stories and detailed service descriptions.
  3. Improved SEO: Longer pages often rank better in search results due to more keyword opportunities.

Step 1: Selecting the Right Template

Instapage offers a variety of templates tailored for brand designers. Choosing the right one is critical in aligning with your brand ethos and audience expectations. Here’s how to pick the best template:

  1. Identify Your Goals: Are you looking to generate leads, showcase work, or educate?
  2. Know Your Audience: Tailor the layout to the preferences and behaviors of your target demographic.
  3. Visual Appeal: Choose templates that reflect your brand’s visual identity and creativity.

Step 2: Adding Personalization Elements

To maximize conversions, personalize your landing page based on audience segments. Instapage enables dynamic text replacement and audience-level tracking for tailored experiences.

  1. Dynamic Text Replacement: Customize headings and CTAs according to user data.
  2. AdMaps Integration: Align your ads with specific landing pages for a coherent experience.
  3. Audience Metrics: Utilize Instapage's analytics tools to measure engagement and effectiveness.

Step 3: Optimize for Conversions

Once your landing page is set, employ Instapage's built-in optimization tools to fine-tune performance. Conduct A/B tests to identify which elements resonate most with your audience.

  1. Heatmap Analysis: Examine on-page behavior to see where users click and scroll.
  2. A/B Testing: Use different versions of your landing pages to find the most effective layout.
  3. Analytics Dashboard: Regularly review performance metrics to make data-driven adjustments.

Building a long-form landing page tailored to brand designers involves strategic planning and continual optimization. Instapage streamlines this process, allowing you to focus on delivering creative and engaging content.

Ready to elevate your landing page game? Sign up for Instapage today and start transforming your digital marketing strategy with tailored landing pages.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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See how to make your long-form landing page for brand designers in action

See how to make your long-form landing page for brand designers in action

In this video, we explore long-form sales landing pages, detailing their effectiveness and showcasing impressive examples. These pages are valuable for online business owners, marketers, or anyone looking to enhance their digital marketing skills. Long-form sales pages are effective due to psychological principles; they provide visitors with an in-depth understanding of products or services, highlighting features, benefits, and unique selling points comprehensively. This thoroughness eliminates confusion. Additionally, long-form sales pages help build trust and credibility by incorporating social proof, such as customer reviews, testimonials, and case studies, demonstrating that the product or service is well-regarded by others.

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