Make your lead capture page designed for B2B

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in B2B.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Boost results through landing page optimization Boost results through landing page optimization sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Improve alignment across your creative team sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Build landing pages Build landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost results Boost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pages Personalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaign Maximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landing Power up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment across Improve alignment across your creative team
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Discover how to create your lead capture page for B2B hassle-free

Are you aiming to create your lead capture page for B2B but have no experience with website creation?

Utilizing a website builder is a reliable method that’s intuitive for both beginners and experienced marketers. Instapage is an all-in-one platform designed to enhance your digital ad campaigns and maximize ROI (Return on Investment). With advanced technology, including AI-assisted capabilities, Instapage enables you to build, deploy, and perfect conversion-centric landing pages without any coding skills.

Follow these six easy steps to build your lead capture page for B2B with Instapage:

  1. Begin by registering an account. Navigate the interface and review the tools Instapage offers to enhance your promotional activities.
  2. Navigate to your Dashboard and pick Create Page. Then, choose the kind of page you want.
  3. Use the drag-and-drop page builder to craft beautiful landing pages. Choose from over 500 templates, or start from scratch to bring your idea to life.
  4. After choosing a page type, assign a name to it and go ahead by clicking on Edit Design. This will take you to the website builder, where you can tweak the layout.
  5. Take part in visual real-time collaborations with your team. Use Instablocks for rapid customizations and the AI content generator to generate engaging text.
  6. Tailor each landing page to align with your ads using adaptable ad-to-page matching and AI-generated content.
  7. Conduct A/B testing to check what works best. Use heatmaps and conversion analytics to get insights and refine your pages for greatest impact.
  8. Employ Instapage's AdMap® for effortless campaign tracking. Enjoy faster loading times while boosting engagement and lowering bounce rates.

Instapage makes it straightforward to make your lead capture page for B2B and develop personalized experiences that resonate with audiences to transform clicks into customers. Start your journey with Instapage today and enjoy the real power of your ad campaigns. Try it out and see for yourself!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

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See how to make your lead capture page for b2b in action

- At the heart of every lead generation system, at the heart of every SaaS go to market strategy is a landing page. A landing page is when youre doing all these things across social and ads and SEO, and they end up on this landing page where they have to be convinced and then put in their email, so that they become an actual lead, or an opportunity or get into your funnel. Now I have seen thousands of landing pages, having worked with over 100 founders, 250 now actually. Having built a lot of landing pages myself here at Unstoppable and my prior SaaS companies, I have seen landing pages convert as high as 80% when its warm traffic and as high as 40% on cold traffic, meaning traffic coming from ads. But Ive also seen landing pages that dont convert at all. Heres a big question, what makes for a high converting landing page? Because if your landing page is not converting, all the activities youre doing, all the ads youre running, everything else that youre doing will not matter.

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