Effortlessly make your lazy loading experimental website that reflects your brand

Our editor and a variety of top-notch templates make it easy for anyone to create your lazy loading experimental website. Get started now.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Boost results through landing page optimization Boost results through landing page optimization sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Improve alignment across your creative team sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Build landing pages Build landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost results Increase conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pages Boost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaign Make the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landing Optimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment across Secure your business data
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Get started with Instapage and make your lazy loading experimental website

Building a landing page is vital for any business or freelancer aiming to establish a robust online presence. In today's digital era, having a expertly crafted landing page can greatly enhance your visibility and attract more customers. Instapage simplifies this process with its sophisticated yet user-friendly tools, allowing anyone to design professional-quality pages without any coding skills. Our platform offers a seamless experience, from template selection to final analytics, ensuring your landing pages look great and function efficiently.

Here’s how to build your lazy loading experimental website

  1. Select a template: Opt for from over 500 adaptable layouts specifically designed to meet the needs of numerous industries and goals.
  2. Tailor your page: Use the drag-and-drop editor to add images, text, and widgets that correspond with your brand identity.
  3. Create content: Use AI-assisted content generation to develop compelling copy, including effective headlines and calls to action.
  4. Work together and review: Encourage team members or clients to cooperate on the design in real-time within the platform.
  5. Release and experiment: Once your page is ready, publish it and use the integrated analytics tools to monitor its performance. Analyzing data such as visitor behavior and conversion rates helps you figure out what works and what may need further optimization.

Set your projects up for achievement with Instapage

With Instapage, making an effective landing page is straightforward and efficient. It ensures that anyone, regardless of technical skill, can build a landing page that meets professional standards and delivers tangible results, helping to grow your business and improve your online outreach.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to make your lazy loading experimental website in action

See how to make your lazy loading experimental website in action

so youamp;#39;ve got your nice page and youamp;#39;re adding your background image and wait did you know this is going to be terrible for performance on many levels the way Iamp;#39;m loading this image in CSS here doesnamp;#39;t give me hardly any ability to make sure this image loads fast and sure you could say I can add a bunch of media queries to manually specify different sizes for all kinds of screens but even with this Iamp;#39;m not taken into a couch screen resolution which is equally important or you could say aha I know a trick image set in CSS lets me specify different images for different resolutions youamp;#39;re right and this works okay if the image has an exact width on all screens but for responsive images you need to take into account both the screen size and resolution together this is anywhere from complicated to not possible with CSS so as you might have guessed thereamp;#39;s a better way thatamp;#39;s right good old image tag in modern HTML the image tag

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