Make your tailored home page for Home improvement contractors

Empower Home improvement contractors with Instapage to deliver impactful home page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Boost results through landing page optimization
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Improve alignment across your creative team sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create an engaging home page for home improvement contractors using Instapage

Designing a compelling home page for home improvement contractors is essential for converting visitors into leads. With Instapage, you can leverage pre-built landing page templates to craft a visually appealing online presence without needing coding skills. Their comprehensive platform aids in optimizing your site to enhance brand trust and customer loyalty effectively.

Choose the right layout for your audience

The first step in making your home page is selecting a layout that reflects your brand and appeals to your target audience. Consider templates that emphasize your services while showcasing previous projects, which demonstrate credibility and skill.

  1. Select from over 100 conversion-focused layouts: Choose a layout designed specifically for service-based industries.
  2. Utilize Instablocks: Easily drag and drop pre-built sections to create a unique page faster.
  3. Ensure mobile optimization: Today's customers search for services on their phones; make sure your layout is responsive.

Implement engaging content and visuals

Your content needs to resonate with potential clients. By using engaging visuals and persuasive text, you can effectively communicate your value proposition.

  1. Highlight testimonials: Include customer reviews to build credibility and trust.
  2. Showcase high-quality images: Use photos of completed projects to attract and engage visitors.
  3. Use clear calls to action: Position CTAs throughout the page prompting visitors to request quotes or consultations.

Optimize for conversions with Instapage's tools

Once you've built your page, use Instapage's optimization tools to track performance metrics and improve conversion rates. Utilizing A/B testing and analytics can elevate your marketing efforts.

  1. A/B testing: Experiment with different headlines or images to see which converts better.
  2. Heatmaps: Analyze user interaction on your page, helping identify areas for improvement.
  3. Analytics dashboard: Use the built-in analytics tools to measure performance and adjust strategies accordingly.

By following these steps, you’ll ensure your home page for home improvement contractors not only attracts visitors but also effectively converts them into loyal customers.

Embrace the power of content and optimization provided by Instapage to revolutionize your online presence.

Ready to create your landing page? Start your free trial with Instapage today and see how easy it is to boost your conversions!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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See how to make your home page for home improvement contractors in action

See how to make your home page for home improvement contractors in action

In this video, Ben Lister addresses the challenges Home Improvement business owners face with Facebook ads, highlighting misconceptions and false beliefs surrounding the topic. He aims to provide a structured approach to creating effective Facebook ads, explaining various myths in a clear and concise manner. Ben emphasizes the significance of mastering Facebook ads as it can significantly increase the volume of incoming leads—potentially doubling or tripling them—while achieving a very low cost per lead. As an expert working with remodeling, interior design, and construction businesses, Ben's objective is to help business owners unlock marketing strategies that generate a surplus of customers.

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